Paid Social Trafficking Manager

RESPONSIBILITIES:
Kforce's client in Clearwater, FL is seeking an experienced Paid Social Trafficking Manager to develop, execute, optimize, and manage high-performing paid social campaigns. This role requires deep expertise in paid social strategy, campaign execution, budget management, performance analytics, and optimization.

Responsibiliities:
* Develop and execute paid social strategies, including audience targeting, first-party audience segmentation, campaign objectives, optimization goals, creative strategy, and placement strategy
* Manage campaigns primarily within Meta Ads Manager, with additional responsibilities across LinkedIn, TikTok, X, Reddit, and other emerging platforms
* Manage and optimize campaign budgets to maximize performance and ensure effective allocation of media spend
* Create, analyze, and review campaign performance reporting
* Translate campaign results, performance trends, and optimization opportunities into clear, actionable insights for internal stakeholders
* Monitor campaign performance and develop optimization strategies using advanced data and analytical methodologies
* Continually evaluate campaign effectiveness and implement recommendations to improve performance
* Develop and implement best-in-class digital media practices, including the use of AI and automation to improve campaign execution, analysis, and optimization
* Evaluate new platforms, technologies, targeting capabilities, and growth opportunities
* Monitor competitive activity, platform developments, and broader digital media trends
* Develop strategic points of view and recommendations based on emerging paid social opportunities
* Contribute to senior leadership communications related to digital marketing strategies, performance, and initiatives
* Build and maintain productive relationships with advertising platforms, technology partners, and other media vendors

REQUIREMENTS:
* Bachelor's degree in Marketing, Communications, Advertising, or a related discipline
* 3-5 years of hands-on paid social experience, including direct management of $5M+ in annual media spend
* Extensive experience managing campaigns within Meta platforms, including Facebook and Instagram
* Working experience with additional paid social platforms such as LinkedIn, TikTok, X, and Reddit
* Strong presentation and communication skills, including the ability to communicate campaign performance, insights, and optimization strategies to senior-level stakeholders
* Strong analytical skills with the ability to translate performance data into actionable recommendations
* Highly organized, self-directed, and exceptionally detail-oriented
* Ability to manage multiple campaigns, priorities, and deadlines in a fast-paced environment
* Strong understanding of digital media trends, audience targeting, performance measurement, and campaign optimization

The ideal candidate is highly analytical, detail-oriented, comfortable managing significant media budgets, and experienced across platforms including Meta, LinkedIn, TikTok, X, and Reddit.

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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