Job Responsibilities:
· Lead the design and build of the global attribution system from the ground up, enabling reliable and interpretable measurement across paid channels
· Define and standardize attribution methodologies, evolving from last-click toward full-funnel attribution across the user lifecycle
· Develop core tracking infrastructure to ensure user journeys can be accurately captured and reconstructed
· Reconcile and align data across attribution tools, ad platforms, and internal systems; identify and resolve discrepancies and data integrity issues
· Improve attribution robustness under privacy constraints and enhance overall data usability
· Establish monitoring and validation frameworks to proactively detect and diagnose attribution issues
· Deliver actionable insights on channel performance to inform growth and marketing decisions
· Continuously refine attribution models, including conversion windows and user journey analysis, and explore attribution approaches tailored to content-driven platforms
Qualifications
· Bachelor’s degree or above with 3–6 years of experience in growth, data, or advertising-related product roles
· Strong understanding of performance marketing and global acquisition funnels
· Hands-on experience with attribution platforms and a solid grasp of attribution methodologies
· Strong analytical skills with the ability to structure and solve complex data problems
· Proficiency in SQL or similar analytical tools
Excellent cross-functional collaboration skills and the ability to operate in fast-paced, ambiguous environments.
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