THE POSITION Our roster has an opening with your name on it
As the Director of Analytics, you will lead the end-to-end media and marketing analytics agenda that powers Sportsbook growth. You will set the vision, strategy, and roadmap for how we measure performance, understand customers, and optimize our most important marketing bets across the funnel.
You'll own the translation of data into clear recommendations - turning complex performance trends into clear, strategic narratives that shape how we invest, how we acquire and retain customers, and how we unlock step-change improvements in ROI. You will lead and develop a high-performing team, orchestrate cross-functional efforts across Commercial, Marketing, and Analytics, and leverage data/automation/AI to transform decision making.
This is a high-impact, highly visible role for a leader who can operate at both the strategic and tactical levels, and drive measurable business outcomes through analytics, storytelling, and influence.
In addition to the specific responsibilities outlined below, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.
THE GAME PLAN Everyone on our team has a part to play
- Set the Commercial Analytics Vision & Strategy: Define and own the Sportsbook Analytics vision, roadmap, and operating model, with a focus on both media and customer marketing performance. Prioritize the analytics agenda against the highest-impact opportunities and establish what "great" looks like for measurement, reporting, and decision support.
- Performance Analysis, Insights & Measurement: Oversee in-depth performance analysis across channels, campaigns, and segments to identify trends, customer behaviors, and growth opportunities. Translate complex analytics into clear recommendations & govern KPI frameworks and reporting that provide a single source of truth for senior leaders.
- Demonstrated Media Expertise: An in-depth understanding of media channels at a granular level across the full funnel, providing tailored partner level insights and making practical recommendations across the full media mix.
- Automation & Tooling: Lead the strategy for automation and self-service, shifting stakeholders from manual, ad hoc work to scalable tools and data products. Drive the development of automated CRM targeting, dashboards, and reusable analytics assets that enable faster, more precise marketing and commercial execution.
- Cross-Functional Enablement: Act as the primary analytics thought partner to Commercial, Marketing, and cross-functional leaders, embedding data-driven decision-making into planning and execution. Create clarity and alignment across teams by ensuring shared definitions of success, consistent reporting, and clear visibility into performance drivers and tradeoffs.
- High-Impact Initiatives: Own a portfolio of high-impact analytics initiatives from opportunity sizing through execution and impact tracking. Bring structure, discipline, and urgency to these efforts, ensuring rigorous prioritization, clear ownership, and measurable business outcomes for the Sportsbook.
- Team Leadership: Build, lead, and develop a high-performing analytics team with strong technical, commercial, and storytelling capabilities. Set clear expectations, coach for impact, and foster a culture of curiosity, accountability, and continuous improvement that raises the bar for analytics across the organization.
THE STATS What we're looking for in our next teammate
- Bachelor's Degree in a highly numerate major (Math, Stats, Econ, etc.) or relevant experience in data and/or business analysis
- Minimum of 8 years of professional experience plus 3 years management experience, including at least 3 years in media analytics
- An energizing and emphatic leader that is passionate and effective at building and developing high performing teams.
- Proficiency in SQL and Excel required
- Knowledge of statistical modeling, A/B testing, and experimental design
- Demonstrated experience using data visualization software to convey analysis in an easy to digest format. Preferred experience working with Tableau for data visualization
- Experience with MMM preferred
- Experience in leveraging AI and automation to streamline marketing analytics workflows
- Expansive & Strategic thinker with a track record of innovation & delivering growth
- Exceptional communicator and influencer with strong executive presence. Has the skills to inspire & lead.
- Prior knowledge and interest of sports and technology industries are preferred; ability to quickly develop a deep understanding of the industry and company will be critical to success
- Don't check all the boxes? That's okay! We encourage you to still apply if you feel like you possess an adjacent skillet and are interested in learning more about this position.
ABOUT FANDUEL FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America's #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry's unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.
In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.
The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company's affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.
FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).
PLAYER BENEFITS We treat our team right
We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here:
FanDuel Total Rewards . *Benefits differ across location, role, and level.
FanDuel is an equal opportunities employer and we believe, as one of our principles states, "We are One Team!". As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.
FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email
The applicable salary range for this position is $159,000 - 199,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. #LI-Hybrid
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