HubSpot Expert

JD - Education & Experience

• Bachelor s degree in Marketing, Information Systems, Business, Computer Science, or a related field
• 5+ years of experience in marketing automation, CRM, marketing technology, lifecycle marketing operations, or similar

Marketing Automation & Lifecycle Expertise

• Hands-on experience administering and optimizing marketing automation platforms and customer engagement technologies
• Experience building automated customer journeys, lifecycle campaigns, and personalized communications across email, SMS, and other 1:1channels
• Experience designing audience segmentation, trigger-based communications, and personalization strategies
• Strong understanding of customer lifecycle management, lead processes, campaign attribution, and marketing data flows

Platforms & Technical Integration

• Strong experience with Salesforce CRM and integrating marketing platforms with customer data and engagement systems
• Experience evaluating, implementing, and optimizing marketing technology solutions

Analytics & Execution

• Strong analytical and problem-solving skills, with the ability to translate business requirements into scalable technical solutions
• Excellent project and stakeholder management skills

What Sets You Apart:

• Experience with platforms such as Salesforce Marketing Cloud, Marketo, HubSpot, Braze, Iterable, Pardot, Acoustic, or similar (certifications a plus)
• Experience with SMS, mobile engagement, conversational marketing, or AI-enabled engagement tools
• Familiarity with CDPs, personalization engines, customer journey orchestration, or identity resolution solutions
• Experience supporting enrollment, ecommerce, subscription, or high-consideration purchase journeys
• Experience working in complex, multi-brand or multi-product environments