Marketing Analytics Analyst
Contract W2
6 Months
25% Travel Required
Hybrid
Depends on Experience
Fitment
Dice Job Match Score™
🔢 Crunching numbers...
Job Details
Skills
- Advanced Analytics
- Analytics
Summary
Title: Marketing Analytics Analyst
Ameren Title: Lead Market Research Analyst
Duration: 6 months
Location: Ameren HQ
Arrangements: Hybrid 3 days in office Tuesday, Wednesday, and either a Monday or Friday
Day-to-day of the role
Two main types of work:
Two main types of work:
- Recurring/scheduled work – Monthly reports and deliverables tied to transactional surveys. Every time a customer interacts with the company (IVR, web, or field), they get a survey opportunity. The team manages the platform that distributes/collects this data, plus analyzes it and reports out.
- Ad hoc work – Unplanned survey requests from teams like Energy Efficiency or Electrification, which have to be fit into existing workload/resources on the fly.
Must-have hard skills (top 3)
- Communication (written, oral, and presentation)
- Leadership
- Strategy
Nice-to-have skills
- Detail-oriented
- Able to work independently and collaboratively
- Technical/coding skills as a bonus (Microsoft Office/Teams are baseline expectations for everyone; SQL, R, or Python for someone who can build dashboards would stand out)
In-office expectation
3 days/week on-site. Tuesday, Wednesday, and either a Monday or Friday.
3 days/week on-site. Tuesday, Wednesday, and either a Monday or Friday.
Contract-to-hire potential
Unclear at the moment and we do not want to set false expectations.
Unclear at the moment and we do not want to set false expectations.
Interview process: One round in-person at AHQ. Panel interview.
About The Position
- The Lead Market Research Analyst provides strategic leadership for Voice of Customer (VoC) and customer research initiatives, transforming customer feedback, operational data, and market intelligence into actionable insights that drive business decisions and customer experience improvements. This role independently leads complex qualitative and quantitative research programs, develops customer insight strategies, and serves as a trusted advisor to leaders across the organization. Through deep research expertise, advanced analytics, and strong business acumen, the Lead Market Research Analyst helps define the future direction of customer insights capabilities while ensuring the voice of the customer is integrated into planning, prioritization, and decision-making processes across Ameren.
- Key responsibilities include:
- · Lead the design, execution, and delivery of complex qualitative and quantitative customer research programs that address high-impact business questions and strategic priorities.
- · Develop and advance customer insights, Voice of Customer, and analytics strategies to support evolving business needs and drive continuous improvement of customer experience.
- · Establish and oversee research governance and enterprise standards, prioritize the customer insights portfolio, and shape the long-range capability strategy to ensure investments align with business priorities and deliver sustained organizational value.
- · Integrate customer feedback, operational metrics, and other internal and external data sources to develop a comprehensive understanding of customer behaviors, perceptions, and needs.
- · Lead analytical initiatives that leverage customer research, operational data, and market intelligence to identify opportunities, solve complex business problems, and deliver strategic recommendations.
- · Develop and deliver executive-level reports and presentations that communicate actionable insights, business implications, and recommendations to senior leadership.
- · Build and maintain trusted relationships across business lines, serving as a strategic partner and subject matter expert on customer insights, Voice of Customer, and customer experience trends.
- · Lead action-planning sessions with stakeholders to ensure customer insights are translated into measurable improvements, strategic priorities, and business outcomes.
- · Evaluate, manage, and optimize vendor partnerships, research methodologies, and program standards to ensure data quality, operational efficiency, and continued value from Voice of Customer programs.
- · Coach and develop analysts across experience levels, providing ongoing guidance, constructive feedback, and leadership that strengthens research, analytical, stakeholder engagement, and insight-development capabilities across the team.
Qualifications
Bachelor's Degree in Business, Marketing or Marketing Research or related field required. Master's Degree in Business, Marketing or Marketing Research preferred. Seven or more years' relevant experience, market research, customer insights, Voice of Customer programs, or qualitative and quantitative research is required. A Master's Degree may substitute for two years of required experience. Three years of prior experience working with Voice of Customer programs preferred; project management and utility experience preferred.
In addition to the above qualifications, the successful candidate will demonstrate:
- Provides deep analytical and creative problem-solving expertise, with strong knowledge of data visualization, customer-requirement translation, business process modeling, and project management. Skilled at synthesizing
- complex and dynamic information, recommending alternative courses of action, implementing interventions to achieve performance targets, facilitating meetings, fostering strong relationships, delivering executive-ready presentations, and communicating exceptionally (written and verbal). Demonstrates the ability to facilitate stakeholder alignment, manage complex projects and competing priorities, and mentor and develop others. Advanced expertise in customer research, Voice of Customer methodologies, analytics, data visualization, data modeling, dashboard strategy, and analytical tools such as SQL, Power BI, SAS, SPSS, R, Python, or similar platforms. Advanced proficiency in Microsoft Office, reporting, presentation development, and integrating data across enterprise sources to generate strategic insights and influence business decisions. Defines analytical approaches and standards, guides tool adoption, determines methodology, and translates complex analytics into enterprise strategy.
- Performance in the following Ameren competencies is expected: Think Customer, Inspire and Engage, Foster Innovation, Drive Results, Champion Learning, Build Trust, and Be Strategic.
Additional Information
Ameren’s selection process includes a series of interviews and may include a leadership assessment process. Specific details will be provided to qualified candidates.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
- Dice Id: envmo001
- Position Id: 9112966
- Posted 22 hours ago
Company Info
About Envision LLC.
Envision, LLC, founded in 1983, is both a successful and proven IT staffing company and web application development and integration services consultancy, focused on winning solutions in website design, e-commerce applications, database design, custom IT applications and web services.Envision offers full service IT staffing including contractors, right-to-hire and permanent placement services. We have demonstrated success in a variety of vertical markets over our 27-year history and have become one of the largest web development consultancies in the St. Louis area. Our clients are state governments, small to medium-sized businesses as well as many of the largest companies in the United States. Our stability, strong financial position, client retention, and referrals have fueled our growth.
As an IT staffing firm with a strong recruiting organization, Envision maintains an extensive pipeline of outstanding candidates for almost any skill required. We employ a comprehensive recruiting process to attract top IT talent to our core team to meet or exceed our clients' requirements.
Careers
As an IT staffing firm with a strong recruiting organization, Envision maintains an extensive pipeline of outstanding candidates for almost any skill required. We employ a comprehensive recruiting process to attract top IT talent to our core team to meet or exceed our clients' requirements.
Careers
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