Technical Sales Representative – Electrical Test & Measurement Equipment

Job Title: Technical Sales Representative – Electrical Test & Measurement Equipment
Location: Midwest & Western Pennsylvania (Home Office)
Work Mode: Remote / Field-Based (Territory)
Experience Required: 3+ Years
Employment Type: Full-Time (W-2)

Role Overview

We are seeking a Technical Sales Representative to drive sales and business growth across a designated territory within the Midwest and Western Pennsylvania. This is a field-based role focused on selling electrical test and measurement equipment to utilities, NETA testing firms, industrial organizations, and electrical equipment manufacturers.

The ideal candidate combines strong technical knowledge of electrical power systems with proven sales experience, enabling them to build lasting customer relationships, deliver technical presentations, and achieve territory growth.

Key Responsibilities

• Own and manage the sales pipeline for an assigned territory, driving revenue growth and achieving sales targets.
• Develop new business opportunities while maintaining and expanding existing customer relationships.
• Sell electrical test and measurement solutions for applications including:
  • Transformer Diagnostics
  • Circuit Breaker & Contact Resistance Testing
  • SF6 Gas Analysis
  • Thermal & Corona Imaging
  • Power Quality Testing
  • Hipot Testing
  • Battery Testing
• Conduct product demonstrations, technical presentations, and training sessions for customers.
• Build relationships with utilities, NETA testing firms, substations, industrial organizations, and OEM customers.
• Collaborate with manufacturer representatives and vendor partners to expand market reach.
• Maintain accurate sales forecasts, customer activities, and quotations within the CRM system.
• Follow up on customer opportunities and quotations to maximize conversion rates.
• Participate in trade shows, utility conferences, and industry events.
• Stay current on industry trends, technologies, and product developments.

Required Qualifications

• Bachelor''s degree in Electrical Engineering, Electrical Power Technology, or a related technical discipline.
• Associate degree or equivalent technical training in electrical power will also be considered.
• 3+ years of technical sales experience within the electrical power industry.
• Experience selling engineered products to:
  • Power Utilities
  • NETA Testing Firms
  • Electrical Testing Companies
  • Electrical Equipment OEMs
• Strong understanding of electrical test and measurement equipment.
• Proven success meeting or exceeding sales quotas.
• Ability to confidently present technical solutions to engineers, technicians, and decision-makers.
• Experience using CRM applications and Microsoft Office.
• Valid driver''s license and willingness to travel approximately 40%.
• Ability to lift demonstration equipment up to 40 lbs.

Preferred Qualifications

• Established relationships within utility, NETA, or industrial testing markets.
• Experience with:
  • Transformer Testing
  • SF6 Gas Analysis
  • Circuit Breaker Testing
  • Thermal Imaging
  • Corona Imaging
  • Battery Bank Testing
• Experience selling capital equipment or technical instrumentation.

Compensation & Benefits

• Base Salary: $80,000 – $95,000 (based on experience)
• Uncapped Commission
• On-Target Earnings (OTE): $130,000 – $150,000+
• Company-funded health reimbursement arrangement
• Expense allowance
• Cell phone reimbursement
• Company-provided laptop
• Paid Time Off (PTO)
• Home office setup
• Career growth opportunities into senior sales and leadership roles