Salesforce Technical Lead – Marketing Cloud

Job Title: Salesforce Technical Lead – Marketing Cloud

Fort Myers , FL  (Work from Home)

FULL Time

Job Summary:
We are looking for a Salesforce Technical Lead with deep expertise in Marketing Cloud and complementary experience in Sales Cloud and/or Service Cloud. This role will lead the design and implementation of customer engagement, campaign automation, and marketing intelligence solutions across the Salesforce ecosystem. The ideal candidate will bring strong knowledge of Marketing Cloud Connector configuration, AMPscripting, hands on with Journey Building, Campaign Management, and experience configuring reports on Marketing Cloud Intelligence.

Key Responsibilities:

Lead architecture and technical delivery for Salesforce Marketing Cloud solutions
Design and configure scalable customer engagement journeys, segmentation, personalization, and campaign execution processes
Provide hands-on leadership in:
Marketing Cloud Connector
HTML / Jaavscript Template development for Marketing Emails
AMPscript
Journey Builder
Marketing Cloud Intelligence
Collaborate with business and technical teams to define marketing automation strategies and data-driven engagement solutions
Ensure best practices for subscriber management, data quality, deliverability, personalization, and campaign operations
Design integrations between Marketing Cloud and Sales Cloud and/or Service Cloud
Lead technical reviews, solution documentation, and release planning
Support reporting, dashboards, analytics, and performance insights across campaigns and customer journeys
Mentor team members on Marketing Cloud capabilities, development standards, and operational excellence

Required Qualifications:

7+ years of Salesforce experience, including strong experience in Marketing Cloud
Proven experience in a Technical Lead or senior marketing technology lead role

Strong hands-on expertise in:

Marketing Cloud Connector
HMTL, CSS and a modern JS framework like React
AMPscript
Journey Builder
Campaign Management
Marketing Cloud Intelligence
Solid understanding of Marketing Cloud data architecture, personalization, segmentation, and automation patterns
Experience integrating Marketing Cloud with Sales Cloud and/or Service Cloud
Ability to define and enforce best practices across technical design, campaign execution, and platform governance
Strong communication and stakeholder engagement skills

Preferred Qualifications:

Experience with Contact Builder, Email Studio, Automation Studio, Mobile Studio, and integrations
Salesforce certifications such as Marketing Cloud Email Specialist, Marketing Cloud Consultant, Administrator, Sales Cloud Consultant, Service Cloud Consultant