Software Guidance & Assistance, Inc., (SGA), is searching for a
Sr. Product Marketing Manager (Creative Cloud) for a
contract assignment with one of our premier SaaS clients in San Francisco, CA. This is a hybrid role with 3 days per week in office. Also open to any other Adobe office locations - San Jose, CA, Los Angeles, CA, Seattle, WA, Denver, CO, Lehi, UT, New York, NY, Chicago, IL, Austin, TX, Boston, MA, Arden Hills, MN, College Park, MD, Washington DC, or Portland, OR.
The Creative Cloud SMB team is looking for a strategic and collaborative Sr. Product Marketing Manager to bridge Product and Sales through compelling messaging, insights, and enablement. In this role, you'll translate product capabilities and customer needs into clear narratives that accelerate SMB sales motions and strengthen go-to-market alignment.
Responsibilities: - Messaging & Positioning
- Craft clear, differentiated messaging that resonates with target SMB creative personas and aligns to value drivers.
- Ensure messaging consistency across sales motions, web experiences, and customer-facing materials (in partnership with customer-facing PMMs).
- Sales Enablement & Internal Advocacy
- Build and maintain compelling enablement materials for SMB sales and support (narrative briefs, talk tracks, email templates, battlecards, competitive one-pagers).
- Train SMB Sales and Support teams on product value propositions, differentiators, ideal customer profiles, and industry-specific messaging.
- Partner with Sales Leadership to identify messaging gaps, inform enablement priorities, and improve deal velocity.
- Market Research & Competitive Intelligence
- Develop the SMB customer and competitive research roadmap and partner with internal teams or external research firms to execute studies.
- Identify emerging trends, customer needs, and whitespace to influence product and GTM strategy.
- Customer Insights & Analytics
- Partner with Analytics, Sales Ops, and E2E team to analyze customer behavior, adoption patterns, and churn signals across SMB lifecycle.
- Socialize insights across Marketing, Product, and Sales to shape feature prioritization, offer packaging decisions, and messaging improvements.
- Champion the voice of the customer internally.
- Cross-Functional Partnership
- Collaborate closely with Product Management to understand roadmap, translate features into value, and support launches with internal narratives.
- Work with Enablement to ensure sales teams have the tools and training needed to sell effectively.
- Act as a strategic advisor to internal stakeholders on audience strategy, messaging, and segmentation.
Required Skills: - 5-8+ years of experience in Product Marketing, Sales Enablement, or related B2B SaaS roles, ideally in the SMB segment.
- Proven experience developing messaging frameworks, sales enablement materials, or research-driven insights.
- Strong storytelling and communication skills with the ability to simplify complexity.
- Experience working directly with Sales teams and other customer-facing roles.
- Analytical mindset with the ability to turn data into recommendations.
- BS/BA degree required, MBA a plus.
SGA is a technology and resource solutions provider driven to stand out. We are a women-owned business. Our mission: to solve big IT problems with a more personal, boutique approach. Each year, we match consultants like you to more than 1,000 engagements. When we say let's work better together, we mean it. You'll join a diverse team built on these core values: customer service, employee development, and quality and integrity in everything we do. Be yourself, love what you do and find your passion at work. Please find us at .
SGA is an Equal Opportunity Employer and does not discriminate on the basis of Race, Color, Sex, Sexual Orientation, Gender Identity, Religion, National Origin, Disability, Veteran Status, Age, Marital Status, Pregnancy, Genetic Information, or Other Legally Protected Status. We are committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, and our services, programs, and activities. Please visit our company to request an accommodation or assistance regarding our policy. #LI-JG1