Google Analytics Web Content Lead

Job Title: Google Analytics Administrator, Web Content Lead / Webmaster
Location: Reston, VA (Hybrid)
Job Type: Contract-To-Hire
Interview Mode: Onsite Interview

Job Description:

We are seeking a Web Content Lead / Webmaster to manage and maintain our enterprise intranet and web content platforms. This role focuses on CMS (Liferay) administration, template management, content workflows, and web analytics, ensuring a consistent, user-centric digital experience across platforms.

Key Responsibilities

• Act as the Webmaster for enterprise web and intranet platforms
• Administer and maintain CMS (Liferay) content and page templates
• Manage CSM/CMS workflows, templates, and content governance
• Ensure design and template consistency across digital channels
• Configure, manage, and analyze Google Analytics and GA 360
• Support enterprise knowledge-sharing platforms (Intranet)
• Manage backend template configurations within Liferay
• Scale and optimize CMS page templates for usability and performance
• Apply user-centric design practices to improve digital experience
• Collaborate with content, design, and technical teams
• Support search optimization and content discoverability

Required Skills & Qualifications

• Proven experience as a Webmaster, Web Content Lead, or CMS Administrator
• Strong hands-on experience with Liferay CMS
• Experience managing CMS page templates and workflows
• Solid knowledge of Google Analytics / Google Analytics 360
• Experience supporting enterprise intranet platforms
• Understanding of content governance and digital consistency
• Strong communication and coordination skills

Nice to Have

• Angular or front-end development exposure
• Experience in large enterprise or corporate digital environments
• Knowledge of holistic search and SEO best practices

Ideal Candidate Profile

• Background in Web Content Management, Digital Platforms, or Intranet Administration
• Comfortable working on the backend of CMS platforms
• Strong focus on usability, scalability, and user experience