Senior Salesforce Web SDK & Marketing Cloud Personalization (MCP) Implementation Lead

Title :Senior Salesforce Web SDK & Marketing Cloud Personalization (MCP) Implementation Lead

Location : Remote

Role Overview - We are seeking a Senior Salesforce Web SDK & Marketing Cloud Personalization (MCP) Implementation Lead to own and scale our web event data layer across digital properties. This role will be responsible for designing and implementing the Web SDK-based tracking architecture that powers customer profiles, real-time personalization, audience activation, and analytics.

This position sits within the Customer Data & MarTech team and works closely with Digital Analytics, Marketing Technology, Product, and Engineering teams to ensure high-quality, scalable data collection and activation.

The ideal candidate combines deep hands-on Web SDK implementation experience, strong JavaScript and tag management knowledge, and expertise in Salesforce Marketing Cloud Personalization or similar CDP-driven ecosystems.

Key Responsibilities

• Web SDK Architecture & Implementation
• Design and own the web tracking architecture and event schema powering customer data collection across websites and digital applications.
• Implement and maintain Salesforce Web SDK / Marketing Cloud Personalization (MCP) Web SDK integrations across web platforms.
• Develop scalable JavaScript-based event tracking frameworks using tag management systems or direct SDK implementations.
• Ensure reliable and performant real-time event streaming to customer data platforms.

Customer Data & Personalization Enablement

• Enable real-time personalization and audience activation using Salesforce MCP or similar platforms.
• Align event schemas with customer identity resolution, unified profiles, and behavioral data capture.
• Support onsite personalization, marketing activation, and customer journey orchestration through accurate event instrumentation.

Data Layer & Tracking Governance

• Define and maintain a standardized data layer and tracking plan across digital properties.
• Establish documentation, governance models, and implementation standards for event tracking.
• Ensure adherence to data quality, naming conventions, and scalable event design.

Cross-Functional Collaboration

• Partner with Digital Analytics teams to translate measurement requirements into actionable tracking implementations.
• Collaborate with Marketing, Product, Data Engineering, and CRM teams to align event capture with business use cases.
• Provide technical leadership during digital platform launches, personalization rollouts, and MarTech integrations.

Migration & Platform Modernization

• Lead migration from legacy tracking scripts and fragmented tag implementations to a unified SDK-driven architecture.
• Consolidate redundant integrations into a single scalable Web SDK framework.

Privacy, Consent & Compliance

• Ensure event collection adheres to privacy regulations and consent management frameworks.
• Implement privacy-safe data capture aligned with regional data protection standards and enterprise governance policies.

Required Qualifications

• 5+ years of experience implementing enterprise web tracking solutions.
• Strong experience implementing Salesforce Marketing Cloud Personalization (MCP) Web SDK or similar real-time personalization platforms.
• Expertise in JavaScript, data layers, and tag management systems.
• Hands-on experience implementing Web SDKs for CDP or customer data platforms such as:
• Salesforce Web SDK / MCP
  • Segment
  • Tealium
  • Hightouch
• Strong understanding of:
  • Identity resolution
  • Customer profiles
  • Event-based data models
  • Real-time personalization architectures
• Experience translating business journeys and marketing use cases into technical tracking plans.
• Excellent cross-functional communication with engineering, marketing, analytics, and data teams.

Preferred Qualifications

• Experience implementing Salesforce Marketing Cloud Personalization (Interaction Studio / MCP).
• Familiarity with Salesforce Data Cloud integration patterns.
• Experience with server-side tagging or event streaming architectures.
• Understanding of customer journey orchestration and marketing automation ecosystems.