Digital Category Merchandising Analyst

Job Title: Digital Category Merchandising Analyst
Location: Atlanta, GA - Onsite, 5 days

Position Type: Long term Contract / Fulltime

Job Description -

This role provides a unique opportunity for a digital professional to play a critical role in helping to grow the B2B digital business within NAPA North America.  Based in Atlanta, this person will be a member of the Digital Experience & Operations team and play a key role in helping operate and grow revenue of our Automotive eCommerce sites.

As an Analyst this role will be responsible for establishing online merchandising objectives across multiple experiences. This will involve creating and building a business on all channels both B2B and B2C while leveraging the products, processes, and assets from our existing selling models.

Responsibilities

• Responsible for exceeding the business goals (eSales & related) for the assigned Merchandising Category.
• Analyze digital & omni-channel opportunities through the eyes of the B2B customer, develop and execute digital merchandising strategies, including buying experience, online assortment, pricing, availability & delivery.
• Analyze category performance, drive actions and develop levers to improve performance
• Build BIC omni-channel category GTM & experience plans, including those for:
• Online Product & presentation (assortment, brands, quality, etc.)
• Placement (availability & delivery experience online)
• Digital & Omni-Channel Experience (Catalog, Taxonomy, Search, category specific features & functionalities)
• Price & Promotion
• Partner with Category Manager to align above omni-channel plans to overall category strategy
• In collaboration with the product team, lead the development of category-specific features to focus on improving traffic, conversion, and sales
• Recommend online merchandise assortments by category and continually evaluate, analyze, and adjust assortments based on performance and sales trends
• Analyze, forecast and interpret market and consumer trends for online implications in partnership with other teams including product, inventory planning, and others
• Conduct regular digital merchandising reviews of competitive websites to understand their merchandising and promotional strategies to inform our approach, specifically B2B.
• Work with the digital analytics team to analyze overall KPI’s, promotion performance, and market analysis as they pertain to specific business area and react accordingly. Provide recommendations on future assortments, promotions and navigation based on past performance and industry insight.
• Work with the on-site search, catalog, and engineering teams to monitor and manage search, facets, and attribution to ensure relevant results.
• Participate in the product lifecycle planning with the eCommerce team and ensure that all teams are aligned with the business strategy and approaches the business from a customer-centric perspective.
• Promotional execution, identifying and developing solid product content, optimizing online navigation, and maintaining clean well merchandised category pages
• Provide recommendations to cross functional teams based on customer feedback and known issues to improve functionality
• Maintain knowledge of current systems, applications, functionality, competitive landscape and digital innovations
• Develop and enhancement subject matter expertise of the brands, product lines, and customers served through our automotive eCommerce sites.

Qualifications & Experiences: 

• 5+ years of relevant digital & eCommerce experience with 2+ years B2B eCommerce. Automotive or Industrial, B2B eCommerce & industry experience is preferred; however, exceptions may be considered
• Bachelor''s degree in Business, Marketing or other relevant field, or an equivalent combination of education and work related experience
• Demonstrated ability to meet commitments, build consensus, negotiate resolutions, and garner respect from other teams
• Strong interpersonal skills with the ability to facilitate and work internally across all teams as well as externally with partners and vendors
• Active listening, superior written and oral communication skills
• Effective verbal and written communication skills for interaction with internal stakeholders, vendors, senior management and staff
• Superior problem-solving skills, prioritization, project management, multitasking, focus on detail and comfortable taking ownership of assigned tasks
• Background in or passion for user experience and human-centered design a plus.
• Experience with Digital Analytics and/or Business Intelligence Reporting tools (Google/Adobe Analytics, PowerBI) and ability to analyze and gather insights from large data sets