Adobe Analytics Architect

Job Overview

We are seeking an experienced and forward-thinking Adobe Analytics Architect & MarTech Expert to lead our digital analytics architecture, marketing technology ecosystem, and multi-channel measurement strategy. This role requires deep expertise in Adobe Analytics, Adobe Launch/Tags, data layer architecture, and strong hands-on experience across the MarTech stack including personalization, tagging, experimentation, and cross-platform integrations.

The ideal candidate will architect scalable analytics and MarTech solutions, oversee implementation across web/mobile, and ensure high-quality, actionable data flows to support personalization, optimization, and business decisionmaking.

Key Responsibilities

Analytics Architecture & Strategy

• Own the end-to-end Adobe Analytics architecture, including technical solution design and implementation roadmap.
• Define tracking strategies using Adobe Launch, data layers, and Adobe Analytics variables (eVars, props, events).
• Develop cross-channel measurement frameworks that align with business KPIs and customer journeys.

MarTech Strategy & Ownership

• Lead the strategy, architecture, and governance of the Marketing Technology ecosystem, including:
  • Adobe Analytics
  • Adobe Launch
  • Adobe Target
  • Customer Journey Analytics (CJA)
  • CDPs (e.g., Adobe Experience Platform)
  • Tag Management and Experimentation Platforms
• Evaluate, onboard, and integrate new MarTech tools to support personalization, automation, attribution, and audience activation.
• Establish MarTech best practices, governance, and data-sharing standards across platforms.

Implementation & Technical Leadership

• Architect and implement robust data layers supporting analytics, targeting, and experimentation use cases.
• Lead deployments of tags, pixels, and event tracking for web, mobile, and third-party platforms.
• Partner with engineering teams to ensure accurate, scalable implementation.
• Perform QA, debugging, and validation using Adobe Debugger, Charles Proxy, and similar tools.

Cross-Functional Collaboration

• Work closely with product, marketing, engineering, CRM, and UX teams to translate business requirements into technical tracking/MarTech solutions.
• Present complex technical concepts in clear, business-friendly language.
• Drive stakeholder alignment around measurement frameworks and MarTech adoption.

Data Governance & Compliance

• Establish strict data governance, taxonomy, and documentation standards for the analytics and MarTech ecosystem.
• Enforce privacy compliance (GDPR, CCPA) across all tracking and MarTech integrations.
• Conduct regular audits of Adobe Analytics, Launch, and downstream systems.

Reporting, Insights & Activation

• Enable teams with Adobe Analytics Workspace dashboards, segments, and insights.
• Support audience activation, personalization, and experimentation using Adobe Target and other MarTech tools.
• Integrate Adobe Analytics with downstream platforms for holistic reporting and customer journey analysis.

Qualifications

Education

• Bachelor’s or Master’s degree in Data Analytics, Computer Science, Information Systems, or related field.

Experience

• 5+ years of experience in Adobe Analytics solution design and implementation.
• Strong experience architecting MarTech ecosystems and implementing cross-channel data flows.
• Prior leadership experience or platform ownership experience is preferred.

Technical Skills (Mandatory)

• Expert-level proficiency in:
  • Adobe Analytics
  • Adobe Launch / Tag Manager
  • eVars, props, events, classifications, processing rules
  • Data layer architecture (web & mobile)
• Strong JavaScript understanding and experience with debugging tools.
• Hands-on experience with MarTech platforms such as:
  • Adobe Experience Platform (AEP)
  • Adobe Target
  • CDPs (Adobe or non-Adobe)
  • Customer Journey Analytics (CJA)
  • A/B testing and personalization tools
• Familiarity integrating Adobe Analytics with BigQuery, Snowflake, or cloud data lakes.

Soft Skills

• Strong communication and stakeholder management skills.
• Excellent problem-solving and analytical thinking.
• Ability to lead discussions, drive decisions, and champion best practices across teams.

Certifications (Preferred)

• Adobe Certified Expert (Analytics Architect/Developer)
• Adobe Experience Platform or Target certifications
• Digital analytics or MarTech-related certifications