Assistant Director Content & UX Strategist, Digital Customer Experience

What You'll Do

The Digital Customer Experience team is seeking a seasoned Content & UX Strategy Lead to define, elevate, and optimize how millions of customers engage with our .com properties and mobile app. This highly visible role is central to the business, blending content strategy and experience design to create more meaningful, effective customer interactions.

You will lead content and experience teams for priority initiatives, leveraging AI-driven insights, intelligent content systems, and scalable processes to deliver digital experiences that are both trustworthy and high-performing for a Fortune 250 financial services brand. This role partners closely with senior leaders and cross-functional teams across marketing, product, technology, agencies, and compliance to ensure content and experience deliver against brand and business goals.

Responsibilities

• Define and lead content and UX strategy across corporate digital experiences and the mobile app, in partnership with business stakeholders focused on delivering customer outcomes.
• Lead and develop a team of content publishers and UX designers, balancing hands-on guidance with strategic direction.
• Effectively oscillate between content operations (publishing, governance, quality) and experience strategy (journeys, information architecture, optimization), ensuring both move in lockstep while partnering across the CX team.
• Develop scalable content frameworks and messaging architectures that enable consistency, personalization, and quality at enterprise scale.
• Leverage AI-powered platforms to A/B test, optimize, and improve content engagement, fostering a continuous-improvement mindset.
• Partner with design, product, analytics, technology, and compliance teams to translate insights into actionable experience improvements.
• Serve as a strategic advisor to senior leaders while mentoring teams on modern content, UX, and AI-assisted workflows.

Who You Are

• Bachelors degree or equvialent experience
• 9+ years of experience in content strategy, content writing, UX strategy, or product experience.
• Demonstrated success leading content and UX strategy teams for enterprise-scale websites and mobile applications.
• Deep expertise in content and user experience strategy and delivery, with the ability to shape end-to-end customer journeys.
• Strong command of customer-centered storytelling and content design principles.
• Analytical mindset with experience using data and research to drive decision-making.
• Ability to set strategy and lead teams while fostering the right cultural dynamics through both leadership and consultative approaches.
• Excellent communication, influencing, and relationship-management skills across business partners and cross-functional stakeholders.
• Proven ability to build trust and followership across the organization.
• Strong working knowledge of accessibility standards (WCAG), SEO best practices, design platforms (Figma, Adobe), and enterprise content management systems.
• Experience in financial services or other highly regulated industries strongly preferred.
• Experience operating in agile product teams and complex, matrixed organizations.
• Track record of partnering with senior leaders and cross-functional teams to drive measurable business outcomes.
• Experience working in federated models and high-change environments is a plus.

Salary Range Information

Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Salary Range (Non-Exempt expressed as hourly; Exempt expressed as yearly)

$104400 - $165000 / year

Time Off Program

Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don't accrue a bank of time off under FTO and there is no set number of days provided.

Pension Eligible

Yes
Work Authorization/Sponsorship

At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.

Nonimmigrant Workers and for Employment-Based Immigrants

Investment Code of Ethics

For Principal Asset Management positions, you'll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.

Experience Principal

At Principal, we value connecting on both a personal and professional level. Together, we're imagining a more purpose-led future for financial services - and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site to learn more about our purpose, values and benefits.

Principal is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Posting Window

We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline.

Original Posting Date

2/13/2026

Most Recently Posted Date

2/13/2026

LinkedIn Remote Hashtag

#LI-Remote