Brand Marketing Specialist

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Job Title: Brand Marketing Specialist

Location: Atlanta, GA

Hybrid, 3-days in office
FTE option: Yes
Position Summary:
The Brand Marketing Specialist (Contract) on Elmer’s/Prismacolor will support the development and execution of brand initiatives that drive brand growth and maximize share. The role is responsible for supporting brand plans and marketing programs to deliver business goals.
• Collaborate across key functions to drive profitable sales for Elmer’s and Prismacolor
• Manage several brand projects and ensure delivery on time and in full
• Help build and distribute marketing assets and other marketing content
• Conduct analysis regularly to understand marketing program performance and provide
recommendations to improve brand performance
• Support US annual brand plan execution
Key Responsibilities:
• Executes shipper, display and seasonal merchandising programs
• Partners with Creative, Packaging, Finance, Sourcing and Manufacturing teams to
develop seasonal products
• Monitors social trends to uncover emerging trends to drive sales
• Creates and manages monthly social media calendar
• Partners with center teams to execute social media plans and content
• Writes influencer marketing briefs for social media content
• Supports PR and brand communication plans
• Supports activation of local advertising campaigns
• Maintains brand website content and owns the Creations Recipe program
• Analyze ecommerce performance and develop content to drive digital share of voice
• Reviews competitor performance and items to identify best practices, threats and
opportunities; Generates learning on how we improve Newell performance
• Exhibit strong collaboration and marketing project management
Required Experience/Qualifications:
• A four-year college degree
• 2+ years of prior experience in brand management, marketing, or related roles is
preferred.
• Desire to function as a business owner and a passion for brand management.
Demonstrated ability to deliver results
• Strong understanding of marketing principles.
• Analytical mindset with the ability to interpret data and develop insights.
• Creative thinking and problem-solving skills.
• Strong organizational skills, attention to detail, and the ability to manage multiple
projects simultaneously.
• Strong communication skills, written and oral.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with
marketing analytics tools.
• Up to 10% travel potential.
• Fluent in English.