Performance Marketing Manager

RESPONSIBILITIES:
A client with Kforce in Mountain View, CA is seeking a Performance Marketing Manager to join their team. The client is the global leader in financial management software, pioneering the shift to an AI-driven, end-to-end platform that profoundly improves our customers' financial lives.

Summary:
We are seeking a Performance Marketing Manager to lead strategic, cross-functional marketing initiatives across the Mid-Market portfolio. This role operates at the intersection of strategy and execution, helping ensure complex campaigns are aligned, intentional, and effective across Brand, Product Marketing, Channels, and go-to-market partners. As a leader within Integrated Marketing, this role is central to ensuring complex, cross-channel campaigns operate with clarity and cohesion-helping the organization align priorities, resolve tradeoffs, and execute with confidence.

Responsibilities:
* Lead integrated planning for marketing campaigns
* Partner with Brand, Product Marketing, Channels, and GTM teams to align on campaign strategy, priorities, and sequencing
* Help ensure campaigns operate with a cohesive narrative and coordinated activation across touchpoints
* Drive campaign-level alignment and integration
* Act as a connective layer across teams to reduce fragmentation and late-stage rework
* Help clarify campaign-level decisions related to audience focus, sequencing, and cross-channel tradeoffs
* Bring structure and clarity to initiatives with shared or ambiguous ownership
* Operate as a decision partner
* Frame the right strategic questions in moments of complexity
* Surface tradeoffs across brand, product, performance, and GTM priorities
* Lead with a proactive, data-backed point of view to influence direction and outcomes
* Bring strategic fluency across digital channels
* Apply working knowledge of paid media, SEO, web, and digital experiences to inform campaign-level strategy and sequencing

REQUIREMENTS:
* BA/BS required, MBA a plus
* 5+ years of progressive marketing experience, including roles in integrated marketing, GTM strategy, or campaign leadership
* Proven experience leading complex, cross-channel initiatives spanning brand, acquisition, lifecycle, and GTM motions
* Strong working knowledge of digital marketing channels (paid media, SEO, web) sufficient to inform strategy and partner credibly with channel teams
* Strong ability to operate effectively in matrixed environments with shared ownership and ambiguity
* Demonstrated success leading through influence rather than authority
* Excellent strategic communication and synthesis skills
* Data-driven mindset with the ability to translate insights into action
* Experience in SMB, mid-market, B2B, or platform ecosystems preferred

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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