Marketing Lead

HIRE Technology is in search of a Marketing Lead who will be responsible for defining and driving the overall marketing strategy to support customer acquisition, engagement, and retention for our Client. This role oversees the full marketing ecosystem, including campaign development, channel execution, analytics, and cross-functional alignment with Sales, Merchandising, and Store Operations.The ideal candidate is a strategic and data-driven leader who can translate business objectives into measurable marketing programs while building scalable processes, tools, and insights to support long-term growth.

Remote - Candidates MUST work CST hours Monday-Friday, 8am - 5pm.

Travel: Candidate will be required to travel to Houston 2nd week of work and then again when requested.

Responsibilities:

1. Marketing Strategy & Planning

• Develop and lead annual and quarterly marketing strategies aligned with revenue, margin, and customer growth objectives

• Translate business priorities into integrated campaigns, customer acquisition and retention initiatives, and promotional strategies

• Partner with Merchandising on pricing and promotional planning

• Establish and manage a structured test-and-learn roadmap to evaluate and scale growth initiatives

• Identify opportunities for market expansion, customer segmentation, and store-level growth with leadership

2. Campaign & Content Leadership

• Own the end-to-end campaign lifecycle, including planning, execution, and performance analysis

• Develop and manage the annual campaign calendar and monthly promotional plans

• Ensure consistency of brand messaging across all channels

• Partner with Creative teams to produce campaign themes and assets

• Align campaigns with merchandising priorities and promotional cadence

3. Channel Strategy & Optimization

• Oversee performance and execution across all marketing channels, including:

  • Digital & CRM: Email marketing strategy, segmentation, lifecycle programs, and customer data activation

  • Paid Media: Budget allocation, media strategy, and optimization of digital advertising

  • Social Media: Content strategy, publishing, engagement, and agency management

  • In-Store & Local Marketing: Flyers, signage, in-store communications, and localized campaigns

  • Promotions & Pricing: Development and execution of promotional offers aligned with revenue and margin goals

4. Sales & Store Alignment

• Serve as a key liaison between Marketing, Sales, and Store Operations

• Ensure marketing initiatives are clearly communicated, executable, and measurable at the store level

• Enable Sales teams with campaign insights, customer targeting strategies, and lead generation support

• Align marketing programs with store KPIs such as traffic, conversion, and revenue

5. Marketing Performance & Analytics

• Develop and own a comprehensive measurement framework to assess marketing effectiveness

• Define and track key metrics including CAC, LTV, ROI, and incremental revenue

• Partner with Analytics and Revenue Management to build attribution models and evaluate impact

• Translate performance insights into actionable recommendations

6. Customer Insights

• Lead customer research efforts such as surveys, interviews, and behavioral analysis

• Develop a deep understanding of customer needs and purchase drivers

• Apply insights to improve campaign effectiveness and customer experience

7. Operational Excellence

• Build and standardize scalable marketing processes, workflows, and planning cadences

• Establish best practices for campaign execution, content development, and CRM integration

• Manage agency and vendor relationships

• Centralize assets, documentation, and marketing workflows

8. Innovation & Optimization

• Lead experimentation initiatives including referral programs, promotional pilots, and in-store activations

• Develop frameworks to test, measure, and scale successful initiatives

• Continuously optimize marketing efforts and discontinue underperforming tactics

Requirements:

• 10+ years of marketing experience, including ownership of multi-channel strategies

• Proven track record of driving measurable business results

• Experience with:

  • Marketing analytics and performance measurement

  • CRM and lifecycle marketing

  • Digital and performance marketing channels

Skills & Capabilities

• Strong cross-functional leadership and stakeholder management skills

• Ability to build scalable processes, frameworks, and measurement systems

• Strategic thinker with a strong execution focus

• Data-driven decision-maker with analytical rigor

• Excellent communication and collaboration skills

Leadership & Mindset

• Strong business orientation with a focus on growth and performance

• Comfortable operating across both strategic and tactical levels

• Builder mindset with the ability to create structure in evolving environments

• Highly collaborative and adaptable

HIRE Technology offers competitive benefits, including Medical insurance with no waiting period, multiple plans including PPO, HDHP, HSA, Dental and Vision plans, FSA, Employer paid Life insurance, Short and Long-term Disability, Tuition reimbursement, etc.

Candidates must be authorized to work in the US with no visa sponsorship