Marketing Campaign Orchestration Analyst

Requirement for a hybrid Marketing Campaign Orchestration Analyst to scale a Next Best Interaction (NBI) program, merging marketing strategy, customer analytics, and decisioning technology - converting complex requirements into omnichannel campaigns powered by Pega Customer Decision Hub (CDH).

Work as part of a cross-function team with designers, data scientists, analysts, and technical teams to drive launches on schedule while maintaining consistency across all customer touchpoints.

Job Duties and Responsibilities:

• Launch omnichannel personalized insights in Pega CDH by translating insight definitions into targeting rules, eligibility criteria, treatments, and channel delivery patterns aligned to NBI standards
• Convert channel-specific campaign executions into unified omnichannel decisioning patterns, helping to retire duplicate or redundant channel builds across inbound and outbound channels
• Define decisioning requirements including audience definition, engagement constraints, contact policies, prioritization logic, and measurement frameworks
• Partner across agile delivery teams (Designers, Writers, Digital, Analytics, and Enterprise Technology/Data) to deliver launches on schedule and maintain alignment
• Support arbitration and consistency across inbound and outbound channels by applying engagement policies, contact rules, and prioritization guardrails
• Run validation and impact checks using simulations and pre/post-launch monitoring to confirm eligibility, volume, and expected business outcomes
• Troubleshoot decisioning and integration issues including data discrepancies, logic conflicts, and delivery failures and drive resolution with technical partners
• Measure and optimize campaign performance by recommending refinements to audience targeting, suppressions, prioritization, treatment variations, and test designs
• Manage multiple concurrent launches while maintaining organized project artifacts and communicating risks, dependencies, and readiness status clearly to stakeholders
• Other duties as assigned

Job Requirements (Education/Skills/Experience):

• Hands-on experience with designing, configuring, or supporting Pega Customer Decision Hub (CDH) decisioning, including decision strategies, engagement policies, contact policies, and treatments
• Demonstrated ability to translate moderately complex marketing and customer experience requirements into targeting and personalization specifications
• Strong analytics skills, including SQL proficiency and the ability to validate outcomes and explain results to both business and technical stakeholders
• Experience working in agile delivery environments (Scrum/SAFe), including user story development, acceptance criteria definition, testing/QA coordination, and release readiness assessment
• Strong written and verbal communication skills with proven ability to align business and technical partners and drive decisions forward
• Pega Certified Decisioning Consultant certification, or Certified Pega Data Scientist certification
• Familiarity with omnichannel personalization patterns, including inbound and outbound orchestration, prioritization logic, suppression strategies, and channel preference management
• Experience partnering with Data Science teams on predictors, segmentation, or model-driven targeting initiatives
• Comfortable with modern analytics and productivity tools such as Databricks, Tableau, Power BI, and M365 Copilot
• Exposure to digital banking or financial services personalization and decisioning programs is a plus

Work Location Type: Hybrid - this role will require three days per week at the client site in Vienna, VA.