Details:
As a Services Marketing Manager, you will play a crucial role in driving growth and market awareness of our services. Your responsibilities will include measuring market-specific metrics, analyzing industry trends, and supporting marketing and sales initiatives, launches and programs, content creation, messaging and sales enablement activities. Here are the key duties and qualifications for this position:
Duties & Responsibilities:
Market Intelligence:
• Provide insights on market size, market share, and industry trends related to our product/services/solutions.
• Conduct research to identify market-specific metrics and competitor products.
• Analyze data to inform marketing strategies and support growth initiatives.
Brand Marketing:
• Implement and maintain best practices in brand marketing- Awareness, blogging.
• Develop and execute go-to-market (GTM) strategies and plans to build brand recognition.
• Create marketing dashboards and track associated metrics, goals, and benchmarks.
Content and Collateral:
• Coordinate service marketing activities and marketing material.
• Prepare and maintain standard marketing material (e.g., manager books, presentations, factsheets).
• Time marketing material for new services launches and campaigns.
Build Partnerships:
• Collaborate cross-functionally with project stakeholders to drive effective project delivery.
• Provide strategic and tactical activities to build partner channel awareness to and for a partner ecosystem.
• Support moderate to large complex marketing tactics and lead projects with peers inside and outside company.
Education:
Bachelor’s or Master’s Degree in Marketing, MBA, Business, Engineering, Computer Science, Communications, Technical, Advertising, or Business Administration.
Skills:
• IT Infrastructure Managed Services, IaaS, StaaS, DPaaS, IaaS or XaaS offering marketing business knowledge.
• Understanding of industry trends.
• Proficiency in MS Office, MS Teams and other computer skills
• Market and customer segmentation expertise.
• Marketing content development skills
• Market research skills
• Strong communication skills.
• Familiarity with digital and traditional go-to-market strategies.
• Experience in marketing managed services, infrastructure consumption services and private cloud or hybrid cloud infrastructure solutions a plus.
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