Digital Analytics & Insights Contractor

Hello,

We are looking to hire Digital Analystics and Insights Contractor for our client based out of NJ. 

Responsibilities:

•        Dual reporting to the Director, Digital Channel & Content Strategy & Director, JNJ.com Product, this project-based role will connect disparate data sources into an aggregate view, ensure data integrity and glean insights for executive level storytelling and decision making.

•        Reconcile data across multiple sources (GA4, GSC, BrightEdge, site survey insights, heat maps, paid platforms like SA360/Looker dashboards) and provide ongoing reporting, strategic business insights, and recommendations in alignment with website and marketing goals & KPIs.  

•        Build and automate integrated reporting dashboards across SEO/SEM, LLM, and web data, translating insights into clear, actionable leadership updates, this includes leading our data hub workstream with Technology to consolidate data sources and enable scalable, self-service reporting

•        Analyze user behavior and site performance, including predictive insights leveraging AI, to identify trends, opportunities, and bottlenecks, providing strategic recommendations to improve ROI, user experience, and brand site positioning.

•        Validate, test and diagnose tag configuration in GTM (Google Tag Manager) and/or GA4 (Google Analytics) alongside vendor and technology team.

•        Build and maintain page- and content level performance benchmarks and applying them consistently over time (30-day, QoQ, YoY).

Qualifications:

•        8-10 years of website and/or social analytics experience 

•        Data visualization experience: experience building dashboards in Looker Studio, Tableau, or Power BI and producing stakeholder-facing reports.   

•        Experience applying generative AI, machine learning, or intelligent automation to digital analytics workflows while maintaining data privacy, transparency, accuracy, and human oversight.

•        Ability to incorporate competitive analysis into insights & benchmarks.  

•        GA4 and Google Search Console experience, including diagnosing data quality issues and experience working with IT teams, website vendors, etc.

•        Experimentation experience: Design and analyze A/B and multivariate testing to optimize landing pages, customer journeys, and campaigns.

•        Technical SEO measurement familiarity (site health reporting, schema/structured data impact, crawlability, and tying technical fixes to visibility outcomes). 

•        Experience creating educational resources for leadership and other employees on search and analytics topics

•        Skilled in using campaign tracking tools and measurement (UTM, event, etc).

•        Understanding of comprehensive website user behavior tools.

•        Ability to help diagnose data quality issues and work with appropriate in-house and vendor teams to help resolve it. 

•        Experience working with content management system teams. 

Platform Knowledge:

•        GA4

•        Google Search Console

•        Looker/Data Studio

•        BrightEdge

•        SA360

•        Site survey dashboards

•        Tableau

•        A/B testing tools such as Kameleoon 

•        Content management systems 

•        Power BI

•        Microsoft clarity 

•        mPluse and Traffic Peak