Business Data Analyst III

RESPONSIBILITIES:
Kforce has a client that is seeking a Business Data Analyst III to join their team in San Diego, CA.

Responsibilities:
* Business Data Analyst III will create and manage success metrics and leading indicators that provide a holistic understanding of performance of key M&C initiatives
* Develop and maintain data pipelines, data collection processes, and dashboards for operational reporting and exploratory analysis, and provide training to empower stakeholders to self-serve for the client's brand health and reputation KPIs
* Prepare and present reports and dashboards that measure performance for internal and external communications (social media, earned media)
* Measure the impact of marketing activities using advanced analytical approaches (e.g., attribution, a/b tests, geo experiments, and incrementality models) to help inform strategies, plans, and tactics on an on-going basis
* Produce actionable analyses across product/web, marketing, and program functions to influence organizational strategy for the client for education; Establish and promote best practices for reporting strategies, data visualization, data interpretation and data integrity
* Communicate and influence across all levels of the organization, present analytical findings and recommendations in a clear and concise way to non-technical audiences, both in oral and written presentations
* Identify opportunities for developing new data sources, and provide technical leadership around making those data sources high-quality and broadly available
* As a Business Data Analyst III, you will pursue data quality, troubleshoot data anomalies, validate data accuracy, and drive issues to resolution
* Collaborate with technical and business stakeholders across different teams and businesses on cross-functional projects or analytics capabilities

REQUIREMENTS:
* Bachelor's degree in Statistics, Math, Computer Science, Economics or related field; Master's or PhD preferred
* 5+ years of experience working in a data analytics role supporting marketing and web
* Hands-on experience with web and product analytics and clickstream data to support event tracking and instrumentation (e.g., Adobe Analytics, Segment, marketing attribution) preferred
* Hands-on expertise with Python and statistical modeling techniques (e.g. regression, classification, time series) to answer a wide range of measurement questions
* Fluency in data analysis, including defining KPIs, statistical and predictive modeling concepts, descriptive statistics, customer segmentation, and funnel analysis
* Technical proficiency in SQL, Databricks, Qlik Sense, Tableau, and GitHub
* Familiarity with market mix modeling and multi-touch attribution is a plus
* Meticulous attention to detail, with the ability to consistently produce accurate and error-free work even under tight deadlines
* Demonstrates strong business acumen and curiosity
* Excellent problem-solving skills and end-to-end quantitative thinking
* Ability to tell stories clearly and concisely with data, and how they drive business outcomes
* Ability to lead through influence across all levels and possess strong written and verbal communication skills. Outstanding communications skills with both technical and non-technical colleagues
* Ability to manage multiple projects simultaneously to meet objectives and deadlines

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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