Product Marketing Manager

Description

The Manager of Product Marketing plays a results-driven pivotal role in growing new memberships by driving momentum post-product launch, optimizing performance and leading full-funnel integrated digital campaigns. The ideal candidate brings a blend of analytical rigor, creative marketing instincts, and end to end campaign ownership experience. You will shape the marketing roadmap, manage cross functional partners, and continually optimize campaign performance to fuel sustainable growth. Key Responsibilities Digital Marketing Strategy & Execution Develop and implement multi-channel digital marketing strategies that align with business goals fueling lead generation and conversions. Identify opportunities to expand audience reach, re-engage early adopters and move prospects through the conversion funnel Oversee execution of integrated digital campaigns across email, e commerce, paid media, and emerging channels. Implement continuous optimization strategies-including A/B tests, creative refinements, funnel improvements, audience segmentation, and personalization-to increase conversions and ROI. Leverage strategic and affiliate partnerships to expand reach, increase visibility, and drive qualified demand. Monitor digital performance metrics, utilizing analytics to track KPIs, optimize spend, and maximize ROI. Present campaign insights, performance reporting, and recommendations to leadership and cross functional stakeholders. Project & Program Management Lead planning, execution, and delivery of digital projects and marketing initiatives, ensuring they meet scope, timelines, budgets, and quality standards. Identify risks, manage issues, and implement mitigation strategies to keep projects on track. Facilitate cross functional collaboration, ensuring alignment among marketing, creative, analytics, product, technology, and external partners. Maintain clear, consistent communication with stakeholders at all levels, providing timely updates on progress, dependencies, and decisions. Continuously evaluate project processes and introduce improvements to enhance efficiency and execution quality. Data, Analytics & Marketing Technology Analyze campaign and customer data using Excel, analytics platforms (Google/Adobe), data visualization tools (e.g., Tableau), and marketing technology systems. Interpret performance insights to influence digital strategy and continuous optimization. Ensure accuracy and quality of reporting, dashboards, and project documentation. Stay current on digital trends, tools, and best practices to enhance capabilities and drive innovation.

Skills

Product marketing, Digital marketing, Marketing campaign, Marketing strategy, Digital, Marketing management, Campaign management, Product management, Project management, Google analytics, Seo, Social media, Content strategy

Top Skills Details

Product marketing,Digital marketing,Marketing campaign,Marketing strategy,Digital,Marketing management,Campaign management,Product management,Project management,Google analytics,Seo

Additional Skills & Qualifications
5+ years of experience in digital marketing, product marketing or growth marketing roles Strong understanding of full-funnel marketing, conversion optimization, and performance metrics. Demonstrated success managing cross channel digital campaigns from strategy through execution and reporting. Strong analytical skills with the ability to translate data into strategic insights and actionable plans. Excellent communication, organization, time management, and stakeholder management abilities. Proactive, adaptable, and effective in a fast paced, dynamic environment. Proficiency with project management tools and digital analytics platforms such as Excel, Word, PowerPoint Google/Adobe Analytics, Tableau, Airtable, or similar platforms.

Experience Level

Intermediate Level
Job Type & Location
This is a Permanent position based out of Orlando, FL.
Pay and Benefits
The pay range for this position is $100000.00 - $110000.00/yr.
HGV offers an excellent benefit package to full-time Team Members that include Day One medical, dental and vision insurance, 401K plan, Paid Time Off (PTO) program and extraordinary travel benefits!
Workplace Type
This is a hybrid position in Orlando,FL.
Application Deadline
This position is anticipated to close on Feb 27, 2026.
>About TEKsystems:
We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

About TEKsystems and TEKsystems Global Services

We're a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We're a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We're strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We're building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.