A fast growing direct to consumer digital company based in Southern California is hiring a Design Lead, Lead Generation to drive the performance and optimization of lead generation experiences across multiple consumer brands. This full time onsite opportunity in Glendale focused on building high converting landing pages, lead capture funnels, and digital conversion experiences using Webflow, Figma, analytics platforms, and CRO methodologies. The ideal candidate combines strong UX/UI fundamentals with a performance driven mindset and hands-on execution.
This is a unique opportunity for a designer who thrives at the intersection of creativity, psychology, and measurable business impact. The company is looking for someone who understands how to turn traffic into qualified leads through thoughtful design, experimentation, and continuous optimization. You'll have ownership over critical acquisition funnels, direct influence on growth strategy, and the ability to mentor a small team while remaining deeply involved in execution. If you enjoy fast moving environments, testing ideas quickly, and seeing your work directly influence business performance, this role offers strong visibility, leadership growth, and long-term career potential.
Required Skills & Experience
7+ years of UX/UI or digital design experience focused on lead generation or conversion optimization
Strong hands-on Webflow experience including page builds and deployment
Advanced Figma skills including component systems and prototyping
Experience designing and optimizing landing pages, forms, and lead capture funnels
Strong understanding of CRO methodologies and A/B testing
Experience using analytics and behavioral insights to improve conversion performance
Experience collaborating with developers or external development agencies
Previous mentorship or team leadership experience
Desired Skills & Experience
Experience working with franchise, multi-location, or consumer service brands
Familiarity with home services, lifestyle, or home improvement industries
Experience working in fast-paced internal creative or agency environments
Experience with Google Analytics, Hotjar, or similar analytics platforms
Understanding of conversion copy placement, CTA strategy, and user behavior patterns
What You Will Be Doing
Designing and optimizing lead generation funnels and landing pages
Improving conversion rates through testing and iterative UX/UI enhancements
Building and deploying pages directly within Webflow
Managing and mentoring a small team of designers
Collaborating with marketing, creative, and development stakeholders
Coordinating with external development partners on advanced implementations and QA
Tech Breakdown
45% Webflow
35% Figma
10% Analytics & CRO Tools
10% Collaboration & Project Management Tools
Daily Responsibilities
65% Hands On
15% Management Duties
20% Team Collaboration
The Offer
Bonus eligible
You will receive the following benefits:
Medical, Dental, and Vision Insurance
Vacation Time
Stock Options
Applicants must be currently authorized to work in the US on a full-time basis now and in the future.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
- Dice Id: 10105282
- Position Id: 876645
- Posted 2 hours ago
Never miss an opportunity! Create an alert based on the job you applied for.
