Salesforce Sr. Marketing Cloud Administrator

Title: Salesforce Sr. Marketing Cloud Administrator
Location: Remote

Job description

We are seeking an experienced Salesforce Senior Marketing Cloud Administrator to manage, optimize, and support a Salesforce Marketing Cloud environment in a fast-paced enterprise setting. This role will serve as the primary technical resource supporting marketing operations, campaign execution, and integration with Salesforce CRM.

The ideal candidate will help drive the transition from Marketing Cloud to Marketing Cloud Next, with strong experience in Salesforce Core Flow and exposure to Data Cloud.

Key Responsibilities
Platform Administration & Org Health
Administer Salesforce Marketing Cloud including Email Studio, Journey Builder, Automation Studio, Contact Builder, and Mobile Studio
Manage users, roles, permissions, and security settings
Monitor platform health, integrations, and data extensions
Implement proactive monitoring and alerting for active journeys
Enforce best practices, naming conventions, and org cleanup
Coordinate platform updates and release management

Email Management
Build, test, and deploy batch and triggered email campaigns
Manage templates, personalization, and audience targeting
Troubleshoot deliverability, bounce handling, and sender reputation
Maintain suppression lists and ensure CAN-SPAM, GDPR, and CCPA compliance

Journey Management
Manage and optimize customer journeys for marketing and connected product workflows
Design journey entry sources, decision splits, wait steps, and exit criteria
Support retirement of legacy journeys and ensure clean transitions
Develop AMPscript, SQL queries, and automation workflows

Reporting & Analytics
Build and maintain dashboards and campaign performance reports
Provide insights on open rates, click-through rates, and engagement metrics
Support A/B testing and campaign optimization
Use Analytics Builder and Intelligence Reports for performance monitoring

Troubleshooting & Integrations
Diagnose and resolve issues across campaigns, journeys, and integrations
Manage Marketing Cloud Connect integration with Salesforce CRM
Build and maintain data feeds, imports, and API integrations
Implement proactive health checks to prevent campaign failures

Support & Training
Provide daily support to marketing users and stakeholders
Create training materials and documentation
Collaborate with Salesforce teams on cross-cloud architecture and data sync

Required Skills
Hands-on Salesforce Marketing Cloud administration experience
Strong knowledge of AMPscript, SQL, and data extensions
Experience integrating Marketing Cloud with Salesforce CRM
Understanding of email deliverability and compliance regulations
Ability to troubleshoot complex technical issues independently
Strong communication and stakeholder collaboration skills

Preferred Skills
Experience with Salesforce Core Flow
Exposure to Salesforce Data Cloud
Experience supporting Marketing Cloud modernization or migrations