Solution Architect, CRM & Digital Marketing

Job Title: Solution Architect, CRM & Digital Marketing

Location: New York, NY 10036 (Onsite, full time)

Duration: Contract - 9 months + possible extension

Pay Range: $90-100/hour W2

About TSR

TSR is a trusted staffing and workforce solutions partner with more than 50 years of experience delivery highly qualified talent to support clients' most critical business and technology initiatives. Through a disciplined approach to sourcing, candidate vetting, and delivery, TSR helps organizations scale teams quickly while maintaining quality and reliability. TSR operates with a global delivery model, leveraging specialized teams to support enterprise clients across North America and beyond.

In June 2024, TSR was acquired by Justin Christian, founder and CEO of BCforward, a global provider of professional services and workforce solutions. This partnership expands TSR's ability to deliver broader capabilities, global delivery resources, and enhanced opportunities for both clients and consultants.

Job Description

We are seeking a Solution Architect, CRM & Digital Marketing to join our dynamic team. The ideal candidate will have strong experience in Salesforce Marketing Cloud and adjacent CRM integrations and a proven ability to translate business requirements into scalable technical solutions while ensuring flawless day-to-day campaign operations.

Responsibilities:

• Own operational health of SFMC campaigns, automations, and journeys, proactively monitoring sends, data flows, and triggers, and resolving issues before business impact.


• Architect, build, and deploy automations, triggered journeys, and personalized experiences using Journey Builder, Automation Studio, AMPScript, SQL, and SSJS as needed.


• Serve as primary technical project manager across concurrent requests, triaging priorities, scoping feasibility, and managing timelines for CRM, Retention, Product, Data, and Creative stakeholders.


• Design, build, and maintain scalable SFMC data models in Contact Builder and Data Extensions, partnering with Data Engineering on data integrity and flow.


• Act as technical escalation point for integrations between SFMC and adjacent platforms, including Marketing Cloud Connect, APIs, mobile push, and CDPs.


• Scope and implement new SFMC-adjacent integrations that support personalization and business goals.


• Establish and document technical standards, build patterns, and QA protocols to ensure consistency, scalability, and auditability.


• Evaluate new SFMC features and tools, recommending adoption to improve efficiency and campaign performance.


• Provide informal technical guidance and troubleshooting support to CRM marketers and analysts.


• Partner with senior leadership on technical roadmap planning for CRM and lifecycle initiatives.

Required Skills & Qualifications:

• 5+ years in a Solution Architect or senior technical CRM role with deep, hands-on Salesforce Marketing Cloud expertise.


• Expert-level proficiency with Journey Builder, Automation Studio, Email Studio, Contact Builder, and Data Extensions.


• Strong hands-on AMPScript and SQL. Working knowledge of SSJS preferred.


• Experience with SFMC APIs and integrating SFMC with external systems such as CDPs, mobile push, and data warehouses.


• Proven project management capability to prioritize competing requests in a fast-paced, deadline-driven environment.


• Strong understanding of data modeling and audience segmentation at scale.


• Excellent written and verbal communication skills to translate between technical and non-technical audiences.

Preferred Skills:

• Experience with Braze or other ESPs in addition to SFMC.


• Familiarity with Customer Data Platforms such as Hightouch, mParticle, or Tealium.


• Knowledge of email compliance and privacy legislation, including CAN-SPAM, GDPR, CASL, and CCPA.


• Experience in streaming, subscription, or D2C industries. Comfort in a live-content or sports-driven environment.


• SFMC certification such as Marketing Cloud Developer or Marketing Cloud Consultant.

Why TSR?

At TSR, we believe in advancing lives and careers. When you join our team, you gain access to:

• Competitive compensation and benefits.


• Opportunities for growth with global clients.


• A supportive, inclusive culture that values innovation and people.


• Exposure to cutting-edge technologies and projects.

About Our Commitment

TSR is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, or veteran status.

Interested? Apply Now!

If this sounds like the right opportunity for you, please apply with your most recent resume. Include a brief sales pitch at the top of your resume explaining why you are qualified for this position