Job Description.
SAP is building a new technical product marketing discipline within SAP Business Data Cloud, focused on data practitioners (data engineers, architects, data scientists, analytics leads, etc).
To accelerate this effort, we are seeking an experienced external consultant to design and deliver a scalable, reusable technical product marketing toolkit. This toolkit will equip our team with structured templates, messaging frameworks, and repeatable assets that can be applied consistently across solution areas and use cases.
This is not a content production role. It is a systems-building, enablement-driven engagement focused on establishing a durable foundation for technical product marketing excellence.
Objectives of the Engagement
- The consultant will design and deliver a comprehensive toolkit that enables our team to:
- Translate deep technical capabilities into clear, practitioner-relevant value narratives
- Build consistent, high-quality practitioner content efficiently
- Align product marketing outputs to real-world data architecture challenges
- Scale best practices across a growing team
Scope of Work
- The consultant will:
- Define the Technical Product Marketing Framework
Review and validate messaging architecture for data practitioner personas
Review and validate narrative structures (problem capability architectural proof value realization)
- Develop a Reusable Template Kit: Deliver editable, structured templates including:
Technical solution narrative templates
Architecture storytelling templates (reference architecture slide structure, capability mapping, etc.)
Data practitioner persona playbooks
Use-case value articulation templates
Competitive differentiation frameworks
Field-ready explain it simply translation guides
Technical blog / whitepaper scaffolding
Demo storyline framework
Technical launch narrative framework
- Validate Governance & Quality Standards
Tone and voice guidance for technical audiences
Standards for architectural diagrams and capability mapping
Guidance for balancing technical depth and business value
Review checklist for consistency and clarity
Conduct workshops to walk through the toolkit
Provide examples applied to 1 2 real BDC focus areas
Ensure templates are intuitive and scalable
Ideal Background
- We are looking for someone who:
- Has built technical product marketing systems for enterprise B2B software companies
- Deeply understands modern data architectures (lakehouse, semantic layer, decoupled compute/storage, AI-ready platforms, etc.)
- Has experience marketing to data engineers, architects, and analytics leaders
- Has worked with platforms such as SAP, Snowflake, Databricks, or hyperscaler ecosystems
- Thinks in structured frameworks and operating models
- Can balance technical rigor with narrative clarity
- Has previously built reusable enablement toolkits (not just one-off assets)
- Bonus:
- Familiarity with SAP ecosystem
- Experience inside large enterprise organizations
Deliverables
- By the end of the engagement, we expect:
o A complete technical product marketing toolkit (templates + guidance)
o Applied examples in at least one SAP Business Data Cloud domain
o A clear operating model for how the team should use the toolkit
o Workshop sessions delivered to onboard the team
What Success Looks Like
- Team members can independently create high-quality, practitioner-focused content using standardized templates
- Messaging across focus areas feels cohesive and structured
- Technical narratives clearly articulate architectural differentiation and value
- Content velocity increases without sacrificing quality
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