Being at the forefront of innovation is exciting,and leading transformation in a large global organization is a role that many people aspire to. If this is you, we have a transformational role in our newly developed platform services organization.We'relooking for a transformational leader in our technology services hub focused on marketing technologies.
The Senior Director, Software Engineering , is the senior technology leader accountable for
end-to-endproduct development across the entire globalMarTech, AdTech, Customer, andCommercialportfolio
.This leader owns engineering strategy and execution for all products and platforms in the portfolio, supporting customer experience, service experienceacross all regions (North America, LATAM, EMEA, APAC).
This is a foundational leadership role with the mandate, resources,and executive support to build and run a modern, durable product engineeringorganizationon a globalscale. The leader directs a
scaled engineering organization of 250+ associates and contractorsoperatingwithin a modern Product Operating Modeland is accountable for the resilience, scalability, and performance of platforms that directlyimpactconsumer engagement, commercial performance, and data-driven decision-makingworldwide.
The role requires a combination of deep technicalauthority andproduct orientation. The ideal leaderissomeone with strong engineering foundations who can move seamlessly from executive strategy conversations to architecture reviews and who will get hands-on and intotechnologywhen it matters.Above all, thisis asteady, calm voice thatleads toa large, globally distributed team through complexity and change.
A defining priority of this role is to lead the organization in
leveragingGenerative AI capabilitiesacross the full software development lifecycle and product portfolio, advancing the team from AI-assisted workflows toward AI-enabled delivery and decisioning at scale, responsibly and with measurable business value.
This leader oversees end-to-end product development for a cluster of products within theMarTech, AdTech, Customer, and Commercial portfolio. TheSeniorDirectors, Directors,andManagers across the product engineering teamsreporttothis role. This role reports to the Vice President, Platform & Product Engineering, and partners closely with the Senior Directors across Platform, Operations, and Architecture.
WhatYou'llDo for Us:Engineering Leadership & Organizational Excellence- Lead and develop a high-performing, globally distributed engineering organization under the Product Operating Model, with clear accountability for product and platform outcomes across allMarTechand AdTech products.
- Build empowered teams that own business problems end to end, from discovery through delivery, operation,and continuous improvement.
- Recruit, develop, andretaintop engineering talent and leaders, creating a culture of technical excellence, craftsmanship, accountability, and continuous learning.
- Establish engineering standards, operating rhythms, and accountability frameworks aligned to business outcomes rather than project completion.
Product Development Ownership Across the Global Portfolio- Own end-to-end development for the entireMarTechand AdTech product portfolio globally,ensuringevery product is delivered with quality, reliability, and speed.
- Partner closely with Product Management and Product Design in a durable one-team model to solve meaningful business problems.
- Drive accountability for measurable outcomes, including business impact, system reliability, performance, scalability, and consumer experience.
Technical Strategy & Architecture Leadership- Define and evolve the technical strategy, architecture, and engineering practices required for scalable, resilient, and secure product platforms at aglobal scale.
- Provide technical oversight for critical systems and platform investments, staying close enough to the technology to lead by substance.
- Balance build vs.buytrade-offs with rigor and a long-termview,ensuring systems are built for durability, operability,and speed.
- Ensure systems are designed for scale, resiliency,and long-term sustainability, balancing delivery speed with technical excellence.
Generative AI Leadership & Enablement- Champion the adoption ofGenerative AI and agentic capabilitiesacross the full SDLC and product portfolio, positioning AI as a core driver of developer velocity, decisionqualityand operational efficiency.
- Driveteamreadiness for AI-augmented work, including workforce and process redesign and change enablement, equipping teams tooperateeffectively in an AI-enabled environment.
Executive Engagement & Strategic Influence- Serve as a trusted technical advisor to senior business and technology leaders, translating complex technical concepts into clear business implications.
- Communicate engineering strategy, risks, tradeoffs,and investment needs to executive stakeholders with clarity and credibility.
- Influence enterprise technology direction, ensuring alignment across product engineering, enterprise architecture,and business strategy, andparticipatein executive planning cycles.
Qualifications & RequirementsLeadership & Product Model Experience- 15+ years of progressive engineering experience, including senior leadership roles and meaningful hands-on time building scalable solutions; ideally began as a developer and grew into a technology thought leader.
- 5+ years leading engineering organizations within a Product Operating Model or equivalent modern product-centric environment.
- 5+ years leading engineering through organizational transformation and modernization at scale.
- 10+ years building and scaling high-performing engineering teams, including leading other leaders (managers andTech leads).
- Strong partnership experience with Product Management and Product Design in empowered team environments.
Technical Depth- Deepexpertisein modern software architecture, distributed systems, and platform engineering, with the ability to engage engineers credibly on design and tradeoffs and to get hands-onwhen needed.
- Strong command of cloud architectures (AWS / Azure), scalability, resiliency,and operational excellence.
- Track recorddelivering complex, enterprise-scale platforms and systems, ideally acrossMarTech/AdTech and consumer-facing digital products.
Generative AI Leadership- Demonstrated experience leading AI or GenAI enablement withinproductsor platform environments, with measurable business impact.
- Familiarity with modern AI/ML platforms, LLM integration and agentic patterns, RAG, and the architectural and governance requirements for scalable, governed AI deployment.
- Proven ability to drive workforce and process transformation in support of AI-augmented development and decision making.
Executive Communication & Leadership Presence- Exceptional ability to communicate complex technical topics clearly to seniorexecutivesand business stakeholders, and to influence enterprise technology strategy.
- Strong business acumen connecting engineering investments to measurable business outcomes.
- A calm, steady leadership style thatbrings clarity under pressure and earns trust across a large, globally distributed, multi-vendor organization.
Education- Bachelor's degree in engineering, computer science,or a related fieldrequired; advanced degree preferred.An equivalent combination of relevant education, training,anddemonstratedprofessional experience will also be considered.
WhatWe'llDo for You- Exposure to World-Class Leaders: Availability to global technology leaders will expand your network and expose you toemergingtechnologies and techniques.
- Global Connections: Allows you to develop,enhanceandmaintainglobal connections that allow us to move faster and learn from others.
- Agile Work Environment: We embrace agile,with management that believes in removing barriers, so you are empowered to experiment, iterate, and innovate.
Location(s):Mexico
City/Cities:Mexico
Travel Required:00% - 25%
Relocation Provided:No
Job Posting End Date:August 29, 2026
Our Purpose and Growth Culture:We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
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