1. Product Delivery & Execution • Own personalization features and technical enhancements from requirements through development, QA, launch, and post-launch validation. • Translate business needs into clear product requirements, user stories, and acceptance criteria. • Manage JIRA tickets, track deliverables, follow up on dependencies, and proactively drive projects toward completion. • Coordinate testing and QA to ensure experiences meet business requirements and quality standards. • Provide clear, consistent updates on project status, timelines, risks, and outcomes. 2. Personalization Campaign Operations • Configure, manage, and maintain digital personalization campaigns and experiences using marketing technology platforms. • Partner with internal Marketing and business teams to understand campaign objectives, requirements, and launch priorities. • Ensure campaigns are configured correctly, tested thoroughly, and launched on schedule. • Monitor campaign execution, troubleshoot configuration issues, and coordinate resolutions with technical partners. 3. Internal Stakeholder Management • Serve as a reliable, service-oriented partner to internal customers across Marketing, Merchandising, Digital, and other business functions. • Build strong working relationships by understanding stakeholder needs, setting clear expectations, and following through on commitments. • Communicate effectively about project progress, delivery timelines, changes, and potential risks. • Help translate business requests into actionable product or campaign requirements. 4. Continuous Improvement & Problem Solving • Proactively identify opportunities to improve existing customer experiences, internal processes, and team workflows. • Approach ambiguous or complex problems with curiosity, structured thinking, and a solution-oriented mindset. • Learn new platforms, technologies, and analytical tools to expand your capabilities and contribute to increasingly complex projects. • Use available data, test results, and stakeholder feedback to help evaluate product and campaign performance. |