Senior Digital Analyst - Personalization Analytics

RESPONSIBILITIES:
Kforce has a client in San Francisco, CA that is seeking a Senior Digital Analyst - Personalization Analytics.

Key Responsibilities:
* Develop KPI dashboards and recurring reports focused on personalization performance, including exposure, engagement, conversion, and repeat behavior; Ensure reporting includes clear business context, insights, and recommendations for optimization or scale
* Provide timely, accurate analysis to brand leaders, technology partners, and Marketing teams related to audience targeting, personalized experiences, and customer behavior trends
* Conduct ongoing analysis of personalized site experiences, including audience segmentation, frequency, recency, and behavioral cohorts; Translate findings into actionable recommendations
* Partner with eCommerce leadership, Marketing, and Brand teams to identify onsite and lifecycle personalization opportunities. Support prioritization and alignment through data-backed insights
* Design and analyze A/B, MVT, and holdout-based tests to measure incremental lift, downstream behavior, and durability of impact beyond the initial session
* Use SQL and analytics tools to pull customer-level data from the Customer Data Warehouse to evaluate personalization effectiveness, repeat purchase behavior, and long-term value
* Partner with IT, analytics engineering, and site teams to validate tagging, exposure tracking, and outcome measurement for accurate personalization analysis
* Build strong relationships across eCommerce, CRM, Marketing, and Technology teams to ensure insights translate into meaningful improvements to the customer experience

REQUIREMENTS:
* 4+ years of experience in e-commerce or digital analytics, with demonstrated impact in personalization, testing, or lifecycle analysis
* 2+ years of hands-on experience with web analytics platforms; Adobe Analytics strongly preferred; Experience with additional tools such as Google Analytics or Amplitude is a plus
* Proven experience measuring and analyzing personalized experiences, audience segmentation, and customer-level behavior across sessions and channels
* Strong SQL skills and experience working with customer-level data in a data warehouse environment
* Advanced Excel skills, including complex data manipulation, pivot tables, and executive-level data visualization
* Strong business acumen with a deep understanding of e-commerce dynamics, customer behavior, and conversion optimization
* Demonstrated ability to communicate complex analytical findings clearly to Manager- and Director-level stakeholders, translating data into actionable recommendations
* Exceptional attention to detail and organizational skills, with the ability to manage multiple initiatives and timelines simultaneously
* A curious, strategic mindset with the ability to proactively identify personalization opportunities and optimization strategies
* Demonstrated experience leading analysis for A/B, MVT, and personalization testing with a focus on incremental and long-term impact
* Highly collaborative with excellent verbal and written communication skills, able to influence both technical and non-technical partners
* Strong critical thinking skills with the confidence to challenge assumptions and advocate for data-driven personalization strategies
* Retail or omnichannel experience is highly desirable

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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