Senior CRO Specialist

Job Title: Sr Specialist – UX (CRO)

Location: 420 5th Av, New York, New York, 10018

Schedule: HYBIRD / Must be able to work 3 days in office

Length of assignment: 6 months (With possible extension)

Job Summary

The Senior Specialist, Conversion Rate Optimization (CRO) reports to the Director of User Experience and is responsible for improving e-commerce performance through experimentation, analytics, and user behavior research. This role owns A/B testing initiatives, analyzes performance metrics, and delivers insights that improve conversion, engagement, and revenue across the customer journey.

RESPONSIBILITIES

• Plan, execute, and analyze A/B tests across key e-commerce funnels, including homepage, PLP, PDP, and checkout.
• Develop and maintain a CRO roadmap based on data, business impact, and testing opportunities.
• Use tools such as Google Analytics, experimentation platforms (e.g., Insider), heatmaps, and session replays to analyze site performance and user behavior.
• Define test hypotheses, success metrics, and ensure statistical validity of results.
• Measure and report the impact of experiments and UX changes, providing clear recommendations to stakeholders.
• Conduct quantitative and qualitative user research to identify optimization opportunities.
• Collaborate with UX, Product, Marketing, SEO, and Engineering teams to implement and evaluate optimization efforts.

RESPONSIBILITIES

• Plan, execute, and analyze A/B tests across key e-commerce funnels, including homepage, PLP, PDP, and checkout.
• Develop and maintain a CRO roadmap based on data, business impact, and testing opportunities.
• Use tools such as Google Analytics, experimentation platforms (e.g., Insider), heatmaps, and session replays to analyze site performance and user behavior.
• Define test hypotheses, success metrics, and ensure statistical validity of results.
• Measure and report the impact of experiments and UX changes, providing clear recommendations to stakeholders.
• Conduct quantitative and qualitative user research to identify optimization opportunities.
• Collaborate with UX, Product, Marketing, SEO, and Engineering teams to implement and evaluate optimization efforts.

Specific Skills Needed

• Strong experience in CRO and A/B testing: ability to design, execute, and analyze experiments across e-commerce funnels (homepage, PLP, PDP, checkout).
• Advanced analytical skills: hands-on experience with tools such as Google Analytics (GA4), experimentation platforms, and behavioral analytics tools (heatmaps, session replays).
• Statistical rigor in testing: ability to define hypotheses, KPIs, and ensure statistical significance and validity of results.
• Proven experience with high-traffic e-commerce websites: demonstrated impact on conversion rate, engagement, and revenue.
• Data-driven and strategic mindset: ability to build and prioritize a CRO roadmap based on business impact.