Adobe Personalization & Experience Platform Specialist

Job Title: Adobe Personalization & Experience Platform Specialist

Location: Minnesota (Onsite)

Experience: 10+ years

Role Summary

Looking for a highly skilled Adobe Experience Cloud professional with deep expertise in Adobe Target, Personalization, Adobe Experience Platform (AEP), Customer Journey Analytics (CJA), Adobe Launch/Data Collection, and Adobe Web SDK.

This role is a unique blend of Personalization Strategist and Adobe Technical Architect, responsible for identifying customer experience opportunities, developing innovative personalization strategies, and implementing end-to-end solutions across the Adobe Experience Cloud ecosystem.

Required Qualifications

•      5+ years of hands-on experience with Adobe Experience Cloud.

•      Deep expertise in Adobe Target & Personalization.

•      Deep expertise in Adobe Experience Platform (AEP).

•      Deep expertise in Customer Journey Analytics (CJA).

•      Deep expertise in Adobe Launch / Data Collection.

•      Deep expertise in Adobe Web SDK.

•      Strong understanding of Customer Journey Analytics, experimentation and A/B testing, audience management, profile-based personalization, Real-Time Customer Profile, identity services, and customer data activation.

•      Experience designing and launching new personalization initiatives from concept through implementation and measurement.

•      Strong analytical, problem-solving, troubleshooting, and innovation skills.

•      Strong understanding of JavaScript, digital analytics, and customer data platforms.

•      Experience working with cross-functional teams including business, marketing, product, analytics, and technology teams.

Key Technologies; Adobe Target | Adobe Experience Platform (AEP) | Real-Time Customer Profile | Customer Journey Analytics (CJA) | Adobe Launch/Data Collection | Adobe Web SDK | JavaScript | Personalization | A/B Testing | Audience Management | Digital Analytics | Customer Data Platforms