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Marketing Data Analytics (Google Analytics)

Remote • Posted 4 hours ago • Updated 4 hours ago

Full Time

Occasional Travel Required

Remote

$80,000 - $100,000/yr

Fitment

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Job Details

Skills

Marketing Analytics
Marketing Effectiveness
Digital Analytics
SQL
Python
R
Tableau
Power BI
Campaign Analytics
Data Visualization
Business Intelligence
Adobe Analytics
Google Analytics
Marketing Measurement
Reporting
Performance Analytics.

Summary

Senior Marketing Data Analyst

Location: Remote (Candidates must be based in Minnesota, Illinois, Wisconsin, Iowa, Indiana, or Michigan) with occasional onsite travel to the office (approximately once per month)

Employment Type: Full-Time, Direct Hire
Travel: Occasional Client Visits

<>About the Opportunity

A leading marketing and communications organization is seeking a Senior Marketing Data Analyst to help transform data into actionable insights that drive business and marketing performance. This role will partner with cross-functional teams to evaluate campaign effectiveness, develop measurement strategies, and provide data-driven recommendations across multiple channels.

<>Key Responsibilities

Analyze and optimize multi-channel marketing campaigns including paid media, search, social, email, and web.
Develop insights and recommendations that improve marketing performance and business outcomes.
Design measurement frameworks and reporting strategies.
Utilize SQL and relational databases to answer complex business questions.
Perform advanced analytics using Python or R.
Build dashboards and visualizations using reporting tools.
Support digital tagging, tracking, and campaign measurement initiatives.
Collaborate with marketing, creative, strategy, and client-facing teams.
Mentor junior analysts and contribute to analytics best practices.
Stay current on emerging analytics tools, technologies, and methodologies.

<>Required Qualifications

Bachelor's degree in Statistics, Mathematics, Marketing, Computer Science, Economics, Business, or a related field.
Marketing, agency, or consulting environment experience.
5+ years of experience in marketing analytics, business intelligence, or performance measurement.
Strong hands-on experience with:
- SQL
- Python and/or R
- Tableau and/or Power BI
Experience with digital analytics platforms such as Google Analytics or Adobe Analytics.
Strong analytical, problem-solving, and communication skills.
Ability to explain complex analytical findings to business stakeholders.
Experience managing multiple projects and competing priorities.

<>Preferred Experience

Customer journey and attribution analysis.
Advanced statistical modeling and forecasting.
Leadership or mentoring experience.

Interested candidates are encouraged to apply with an updated resume.

Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.

Dice Id: 91172532
Position Id: 9103825
Posted 4 hours ago

Contact the job poster

Ritesh Sharma

Recruiter @ SCMInnovators LLC

View Profile

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