Product Manager (Marketo-Salesforce Lead)

Irving, TX, US • Posted 13 hours ago • Updated 1 hour ago
Full Time
On-site
Company Branding Image
Fitment

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Job Details

Skills

  • MQL
  • SQL
  • Webforms
  • Media
  • Collaboration
  • Sales
  • Acceptance Testing
  • Marketing Operations
  • Lead Management
  • Marketo
  • Salesforce.com
  • User Stories
  • Facilitation
  • Communication
  • Stakeholder Management
  • Workflow
  • Routing
  • Reporting
  • Attention To Detail
  • Business-to-business
  • KPI
  • Regulatory Compliance
  • Marketing
  • Testing
  • Strategic Thinking
  • Artificial Intelligence

Summary

We're looking for a Marketing Business Analyst with hands-on Marketo experience to help shape lead management, lifecycle strategy, and campaign operations for a dynamic B2B environment. This role partners closely with cross-functional teams to define requirements, improve sales handoff processes, and support marketing initiatives from discovery through UAT.
Responsibilities
  • Lead and facilitate workshops to define lead management workflows, lifecycle stages, and MQL/SQL criteria.
  • Document requirements for lead capture across web forms, paid media, and other inbound channels.
  • Collaborate on lead scoring models and routing rules that connect qualified prospects to sales in Salesforce.
  • Help shape segmentation and cross-sell strategies for different audience groups.
  • Write clear requirements for nurture campaigns, including entry, exit, and suppression logic.
  • Capture compliance-related requirements, including disclosure and opt-out needs.
  • Define reporting needs and success metrics such as conversion, attribution, and pipeline visibility.
  • Maintain user stories and acceptance criteria, and support teams through build, testing, and user acceptance testing.
Skills
  • Experience as a business analyst, product manager, or similar role focused on marketing operations or lead management.
  • Working knowledge of Marketo and Salesforce.
  • Ability to translate business needs into detailed requirements and user stories.
  • Strong facilitation, communication, and stakeholder management skills.
  • Familiarity with campaign workflows, lead routing, scoring, and reporting concepts.
  • Comfort working in a collaborative environment with cross-functional partners.
  • Strong attention to detail and the ability to organize complex information clearly.
Preferred Skills
  • Experience supporting B2B marketing programs and cross-sell initiatives.
  • Background in funnel strategy, campaign attribution, and KPI definition.
  • Experience working with compliance or consent requirements for marketing programs.
  • Hands-on support through testing and implementation phases.
  • Ability to balance strategic thinking with practical execution.

Horizontal Talent is committed to fostering an inclusive workplace where diverse perspectives are valued and respected. We welcome candidates of all backgrounds and are dedicated to creating equitable opportunities for everyone.

By applying for this position, you acknowledge and agree that Horizontal Talent may contact you regarding your application using automated technology, including phone calls, SMS/text messages, or email, which may be delivered by our virtual AI recruiter, Alex.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
  • Dice Id: 10123528
  • Position Id: 76882
  • Posted 13 hours ago

Company Info

About Horizontal Talent

Horizontal Integration offers two service lines. Our staffing agency places IT, digital and creative talent in both contract and permanent roles. Our digital agency provides digital marketing strategy and technology consulting on a project basis. Many of our clients take advantage of both service lines.

We are a certified Minority Business Enterprise, with more than 200 employees across our offices in Minneapolis, Denver, Dallas and Vadodara, India. We ve been consistently growing and profitable since the company was founded in 2003.

Honors:
Recognized as a "2009 Best Place to Work" by Minneapolis/St.Paul Business Journal.

Fact:
Our people and our organization are deeply rooted in IT and interactive marketing.

Horizontal is proud to be an Equal Opportunity and Affirmative Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law.

In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact us. All applicants applying must be legally authorized to work in the country of employment.

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KA

KP Aishwarya

Recruiter @ Horizontal Talent

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