Marketing Manager V

RESPONSIBILITIES:
A client with Kforce is seeking a Marketing Manager V to join their team in Mountain View, CA.

Summary:
The Services Product Marketing team is seeking an 8-month parental leave coverage for the Head of Product Marketing for the client's Business Credit Card (July 2026 - February 2027). This person is a seasoned product marketer with deep expertise in credit cards, with a strong preference for experience in small business cards. You will be challenged to think boldly, move fast, and have a big impact on our customers' lives, their livelihoods, and the product trajectory.

Responsibilities include:
* Develop the GTM strategy for the product: From customer insights through to channel execution, creating the strategy and implementation plan to deliver on business goals
* Accountable for marketing outcomes: Lead the marketing teams to deliver strong outcomes on bold business goals
* Understand market insights to guide strategic decisions: defining target customers and key segments, understanding the competitive landscape, commissioning market research, and conducting analyses on customers to further refine insights
* Enhance credit card value proposition: Develop new offers (internal and external), identify new features backed in insights, establish learning agendas to inform product refinement and coordinate new capabilities to support product features
* Consistently uses a data-driven approach to support ideas, proposals, and decision making
* Starts with the customer and works backwards; Serves as a consistent voice and champion of customer needs throughout the business

REQUIREMENTS:
* 10+ years of experience in product marketing for credit cards, both in zero to one, and to scale
* Functional expertise in product marketing, acquisition marketing, designing and evolving customer value
* Experience in defining target metrics to measure performance such as funnel performance, ROI, growth, etc.
* Ability to develop strong business cases using a strategic view of the competitive landscape; Identifies target customer segments, and develops plans on where and how to win
* Able to develop a clear vision and distinctive strategy for the success of the business; Able to approach using a highly structured thought process
* Strategic self-starter with a high degree of energy and dedication; Acts with a sense of urgency; Sets and achieves realistically aggressive goals
* Strong executive presence with the ability to crisply articulate the most important details in a compelling narrative to a diverse set of audiences across levels and functional areas
* Comfortable working within a matrixed environment and can easily adapt their style to resonate with a wide range of stakeholder groups, rolling up their sleeve

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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