Demand Generation Marketing Lead

About 9fin

9fin is the AI platform powering global debt markets - the world's largest asset class at over $145 trillion.

Debt markets are vast, global, and mission-critical, yet still run on fragmented data, PDFs, and manual workflows. 9fin replaces this broken infrastructure with a single platform that centralises proprietary credit data, deep analysis, and high-value workflows across global markets.

Today, 9fin powers teams at 300+ blue-chip institutions worldwide, including global banks, asset managers, private equity firms, law firms, and advisors. The business is scaling at exceptional speed, with rapid expansion in the US and best-in-class retention driven by deep workflow adoption.

We're at a defining inflection point. With proven product-market fit and strong, global market pull, 9fin is accelerating toward becoming the category-defining platform for debt markets worldwide.

The opportunity

We're looking for a strategic, execution-focused Demand Generation Marketing Lead to build and scale high-performing integrated campaigns across our priority markets and segments at 9fin. In this role, you'll own full-funnel campaign strategy-from planning and audience targeting to messaging, channel orchestration, activation, and performance analysis.

This is a high-impact, visible role where you will architect the campaigns that fuel our pipeline, accelerate deal cycles, and drive awareness among key personas in private markets, credit, and structured finance. You'll partner cross-functionally with content, product marketing, events, design, SDRs, and sales to bring bold, insight-driven campaigns to life.

Every day is different, but here's an example of the kind of things you'll work on:
Integrated Campaign Strategy & Planning

• Build and own multi-channel campaign strategies across email, paid, social, web, events, and outbound sequences
• Translate business priorities, product launches, and market opportunities into clear campaign plans and quarterly roadmaps
• Define target audiences, positioning, messaging frameworks, and campaign narratives aligned to persona pain points
• Architect full-funnel experiences-from awareness through nurturing to trial conversion and sales acceleration

Campaign Execution & Project Management

• Manage end-to-end campaign development including project plans, creative briefs, timelines, and launch
• Coordinate execution across content, design, product marketing, paid media, and SDR teams
• Build and optimize nurture flows, landing pages, email sequences, and retargeting journeys
• Ensure consistent messaging and brand alignment across every touchpoint

Cross-Functional Alignment

• Partner closely with product marketing to align campaigns with value props, competitive insights, and product stories
• Collaborate with the demand generation team to activate distribution channels and accelerate lead-to-opportunity progression
• Work with the SDR team to develop outreach kits, call scripts, and playbooks
• Align with sales on target accounts, goals, and feedback loops

Measurement, Insights & Optimization

• Track performance across channels and stages of the funnel (MQL, SQL, opp creation, revenue)
• Identify insights, blockers, and optimization opportunities-and iterate quickly
• Present campaign results, learnings, and recommendations to marketing and commercial leadership

About You

This role will be a great fit if you:

• ~5 years of experience in demand generation, campaign marketing, or full-funnel B2B marketing
• Proven experience planning and executing integrated campaigns across multiple channels
• Strong project management skills-you can run point, manage timelines, and keep teams aligned
• Solid grasp of marketing funnels, scoring, nurture flows, and sales handoff mechanics
• Strong writing skills-you can craft compelling messaging, headlines, and campaign narratives
• Analytical mindset-you're comfortable digging into data and building insights-driven recommendations
• Experience with HubSpot, Salesforce, and analytics tools
• Collaborative, proactive, extremely well-organized

Bonus points for:

• Experience running campaigns for enterprise or financial services audiences
• Familiarity with ABM platforms and account-targeting strategies
• Experience supporting product launches or thematic brand campaigns

Our benefits

We're a scaling start up and we enjoy sharing our success, when the company succeeds, we always reinvest that in our people. We also offer huge amounts of responsibility, an abundance of opportunity for growth and a platform to truly excel.

Financial & Insurance

• Competitive Salary: $105,000-$130,000 (our salary bands are benchmarked at 75-90th percentile of market)
• Equity options
• 401(k) (9fin pay 3%, employee contributions are uncapped)
• Private Health Insurance, with Dental and Vision
• Paid sick leave
• Disability Insurance (New York)
• Commuter Benefit

Time off

• 25 vacation days per year
• Local public holiday
• Hybrid working model, to allow you the flexibility to decide how, where and when you do your best work
• Work abroad for up to 3 months a year
• 1 month paid sabbatical after 5 years of service
• Enhanced parental leave & flexible working arrangements available

Training & Culture

• Professional learning and development budget
• AI experimentation budget of $1,000 per employee to trial AI tools
• Bi-annual team socials
• Summer and Winter company social events

A note from the hiring manager

"Campaigns are at the heart of how we educate the market, tell our story, and generate meaningful demand. We're looking for someone who can blend creativity with operational excellence and someone who loves building full-funnel experiences, brings structure to chaos, and thrives in a fast-paced environment. If you're excited to shape the campaigns that will power 9fin's next stage of growth, we want to meet you!"

-Madeline Thomas, Marketing Director, 9fin

9fin is an equal opportunities employer

At 9fin we are dedicated to building and promoting a fair and inclusive workplace where everyone can reach their full potential and truly belong. We recognize that building diverse teams enables a more creative and productive environment. If you're excited about this role but your experience doesn't perfectly align with the job description, we encourage you to apply anyway. You might just be who we're looking for - either for this role, or perhaps another.