Onto Innovation is a leader in process control, combining global scale with an expanded portfolio of leading-edge technologies that include: 3D metrology spanning the chip from nanometer-scale transistors to micron-level die-interconnects; macro defect inspection of wafers and packages; metal interconnect composition; factory analytics; and lithography for advanced semiconductor packaging. Our breadth of offerings across the entire semiconductor value chain helps our customers solve their most difficult yield, device performance, quality, and reliability issues. Onto Innovation strives to optimize customers' critical path of progress by making them smarter, faster and more efficient.
Job Summary & Responsibilities Role Overview You will lead product marketing for Onto Innovation's wafer edge and backside inspection solutions within the semiconductor process control space and be the voice of these flagship technologies. You'll create compelling positioning and go-to-market programs that underscore Onto's technical advantage and business impact for advanced packaging, HBM, hybrid bonding, logic, and memory fabs.
We are seeking a highly motivated Product Marketing Manager to lead the go-to-market strategy and market positioning for our wafer edge and backside inspection solutions used in advanced semiconductor manufacturing and bare silicon substrate manufacturing. This role bridges engineering, sales, applications, and customers to drive product adoption, revenue growth, and market leadership in semiconductor process control and inspection.
The ideal candidate combines strong semiconductor domain expertise with strategic marketing and customer-facing communication skills. Experience in wafer inspection, metrology, yield enhancement, or semiconductor capital equipment is highly preferred.
Key Responsibilities Market & Competitive Strategy - Develop and execute product marketing strategies for wafer edge and backside inspection systems across logic, memory, advanced packaging, power semiconductor and bare silicon substrate markets.
- Define product positioning, messaging, and differentiation based on customer pain points, competitive analysis, and technology trends.
- Partner with product management and R&D teams to translate technical capabilities into customer value propositions.
- Support new product introductions (NPI), including launch planning, collateral creation, sales enablement, and customer engagement activities.
- Conduct market research and competitive intelligence related to semiconductor inspection, defect detection, contamination control, and yield management.
- Collaborate with regional sales teams to identify market opportunities, support strategic accounts, and drive revenue growth.
- Create technical marketing materials including presentations, white papers, application notes, webinars, and trade show content.
- Work closely with customers and field application engineers to understand fab challenges involving wafer edge defects, backside contamination, bevel inspection, and process-induced yield loss.
- Represent the company at industry conferences, customer meetings, and semiconductor trade shows.
- Support pricing strategies, business forecasting, and market segmentation activities.
Qualifications Preferred Qualifications - Experience with wafer edge inspection, notch inspection, bevel inspection, backside defect detection, or advanced packaging (W2W bonding) inspection solutions.
- Familiarity with semiconductor fabs, foundries, IDM environments, or OSAT customers.
- Knowledge of AI/ML applications in semiconductor inspection and defect classification is a plus.
- Experience supporting products for bare silicon/substrate is a plus.
What Success Looks Like - Increased adoption of wafer edge and backside inspection platforms
- Strong product positioning versus competitors
- Successful product launches and revenue growth
- Improved customer engagement and market visibility
- Enhanced sales enablement and field effectiveness
Why Join Onto Innovation?
At Onto Innovation, we believe your work should matter-and so should your well-being. That's why we offer competitive salaries and a comprehensive benefits package designed to support you and your family. From health, dental, and vision coverage to life and disability insurance, PTO, and a 401(k) with employer match, we've got you covered. You'll also enjoy access to our Employee Stock Purchase Program (ESPP), wellness initiatives, and cutting-edge tools-all within a collaborative, inclusive culture where your contributions are valued and recognized.
Compensation & Growth Base Salary Range:
$133,600.00 - $200,400.00, offered in good faith and based on experience, location, and qualifications.
- Additional Rewards: Annual bonus opportunities and potential long-term incentives tied to both company and individual success.
Empowering Every Voice to Shape the Future:
Onto Innovation is committed to creating a workplace where every qualified candidate has an equal opportunity to succeed. We evaluate applicants based on skills, experience, and potential - without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by law. We believe diversity of thought and background drives innovation and strengthens our team.
Important Note on Export Compliance
For certain positions requiring access to technical data, U.S. export licensing review may be necessary for applicants who are not U.S. Citizens, Permanent Residents, or other protected persons under 8 U.S.C. 1324b(a)(3).
Never miss an opportunity! Create an alert based on the job you applied for.