Marketing Associate

Marketing Associate

BCforward is currently seeking a highly motivated Marketing Associate V for an Onsite role at New Jersey, NJ

Position Title: Marketing Associate V

Location: New Jersey, NJ

Anticipated Start Date: ASAP

Please note this is the target date and it is subject to change. BCforward will send official notice ahead of a confirmed start date.

Expected Duration: 6+ Months

Job Type: Contract - [FULL TIME (40 Hours a week)]

Pay Range: $60.72/hr.-$70.58/hr.

Please note that actual compensation may vary within this range due to factors such as location, experience, and job responsibilities, and does not encompass additional non-standard compensation (e.g., benefits, paid time off, per diem, etc.).

Responsibilities:

• Campaign development: lead development and execution of WhatsApp Business in-app communications digital strategy across owned and operated digital channels to drive customer acquisition, retention, and product engagement.


• Leverage a deep understanding of lifecycle marketing to design and implement an audience-first creative and communication calendar that balances user-centric strategies with product adoption goals


• Creative production responsibilities


• Campaign execution: Partner with cross-functional teams, product, content, creative, DS, to create comprehensive and effective channel, measurable campaign experiences.


• Drive product adoption by crafting clear calls-to-action (CTAs) and utilizing deep links to seamlessly guide users to key features and experiences within the app.


• Lead working team of technical program managers, engineers, creative to drive campaign execution.


• Measurement and reporting: Work with the data science team to analyze web analytics, channel engagement data, and product usage data to monitor marketing performance, measure campaign effectiveness, and identify areas for improvement, making data-driven decisions.

Minimum Qualifications:

• Demonstrated ability to embrace ambiguity, proactively develop solutions, and influence cross-functional teams to deliver results within established timelines.


• Highly organized, with proven experience managing multiple projects simultaneously at various stages of completion.


• Basic understanding of mobile app development and experience collaborating with technical teams to implement communication strategies.


• Hands-on experience with A/B testing and data-driven decision-making to optimize communication effectiveness.


• Proven track record of managing projects that require a strong blend of creativity, strategic thinking, and execution to deliver both foundational and innovative campaigns.


• Demonstrated ability to develop creative and unique solutions to marketing challenges faced by small businesses.


• Bachelor's degree and a minimum of 5 years of digital marketing experience.

Preferred Qualifications

• Background in content strategy


• Experience leading vendor and agency relationships


• Advanced knowledge digital campaign creation, A/B testing, and campaign performance optimization.


• Proficient in navigating complex creative challenges that arise during the localization process, with a proven ability to develop innovative solutions that meet the needs of diverse global audiences.

BCforward offers all eligible employees a comprehensive benefits package including, but not limited to major medical, HSA, dental, vision, employer-provided group life, voluntary life insurance, short-term disability, long-term disability, and 401k.

About BCforward:

Founded in 1998 on the idea that industry leaders needed a professional service, and workforce management expert, to fuel the development and execution of core business and technology strategies, BCforward is a Black-owned firm providing unique solutions supporting value capture and digital product delivery needs for organizations around the world. Headquartered in Indianapolis, IN with an Offshore Development Center in Hyderabad, India, BCforward's 6,000 consultants support more than 225 clients globally.

BCforward champions the power of human potential to help companies transform, accelerate, and scale. Guided by our core values of People-Centric, Optimism, Excellence, Diversity, and Accountability, our professionals have helped our clients achieve their strategic goals for more than 25 years. Our strong culture and clear values have enabled BCforward to become a market leader and best in class place to work.

BCforward is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against based on disability.

To learn more about how BCforward collects and uses personal information as part of the recruiting process, view our and . As part of the recruitment process, we may ask for you to disclose and provide us with various categories of personal information, including identifiers, professional information, commercial information, education information, and other related information. BCforward will only use this information to complete the recruitment process.

This posting is not an offer of employment. All applicants applying for positions in the United States must be legally authorized to work in the United States. The submission of intentionally false or fraudulent information in response to this posting may render the applicant ineligible for the position. Any subsequent offer of employment will be considered employment at-will regardless of the anticipated assignment duration.

Interested candidates please send resume in Word format Please reference job code 249400 when responding to this ad.