Web Analytics

Need 12+ Years Experience

Visa : USC  ( DOB should be before 1987)

JD:

The Manager, Web Analytics will be responsible for delivering best-in-class web analytics aimed at
understanding the customer journey and conversion trends, as well as proactively identifying optimization
opportunities to champion for execution. This role will support the Neiman Marcus Category Team, partnering
on inventory ownership plans by category connected to site behavior, customer, and external/competitive data
sources.   The position is a hands-on practitioner role as the Subject Matter Expert on web analytics and will
own the most complex and challenging analytics efforts.  In addition, the Manager will actively partner across
internal groups and business stakeholders on projects and uses analytics insights to deliver improved
outcomes that help create an industry leading site experience.  The Manager of Merchandising Web Analytics
reports to the Group Manager of Web Analytics and dotted line to the Category Director to ensure alignment on
priorities.
 
 
Responsibilities Include
 
Deliver leading web analytics for Neiman Marcus ecommerce platforms and help deliver measurable,
incremental revenue toward company goals.
Be the Subject Matter Expert, both technically and functionally, on web analytics and perform the most
complex and challenging analytics efforts.
Lead the effort to improve overall analytics effectiveness including advanced segmentation and
personalization for use on the site as well as in executive dashboards, alternative key performance metrics,
funnel analysis, and function specific reports.  Ensure that the analysis includes actionable insights that are
appropriately calibrated and communicated to different levels and groups with the organization.
Establish strong relationships with business stakeholders and executives and become a trusted advisor for
analytics, business insights, site changes, and new initiatives and opportunities.  Deliver regular and effective
updates to senior executives (VP/SVP/C level).  
Partner with other analytical teams, IT, and vendors to leverage various data sources in our new Enterprise
Data Warehouse and deliver solutions that provide deep insights into customer behavior across the channels
and touch points through which customers interact with Neiman Marcus.
Manage multiple initiatives, work streams, and priorities and ensure the team has clear direction in a
constantly evolving environment.  Also manage expectations across brands and departments.
Participate in industry forums and leverage vendor relationships to bring leading industry knowledge and best
practices in web analytics to Neiman Marcus.
 

Qualifications
 
 4-year Degree, preferably in a quantitative or technical subject such as in Marketing, Finance,
Economics, Mathematics, Engineering, or Computer Science.
 3+ years of experience working in web analytics using Adobe Analytics or in a highly analytics area.
SQL/Python/R a plus.
 Passion for excellence.  High energy, self-motivated, and results oriented.
 Demonstrated strategic thinker and ability to bring innovation and leadership.  
 Strong organizational skills to manage multiple work requests and projects. Ability to effectively
prioritize initiatives and collaborate across teams with ability to work under tight timelines and with
quick turnarounds as needed.
 Demonstrated ability to build strong working relationships with Senior Executives, business leads, and
key internal and external partners.
 High level of business acumen.   Retail industry knowledge a strong plus.
 Excellent verbal and written communication skills.  Ability to effectively present analytics data to Senior
Executives and business users.
 To perform this job successfully, an individual must be able to perform each job duty
satisfactorily. The requirements listed above are representative of the knowledge, skills and/or
ability required.