Must Have Technical/Functional Skills
8+ years of experience on the Salesforce platform
Strong hands-on expertise in:
Salesforce Marketing Cloud
Sales Cloud
Lead management and lead integration
Experience with Marketing Cloud Connect (Salesforce Marketing Cloud integration)
Proficiency in SQL, AMPscript, and Automation Studio
Experience with Salesforce APIs (REST/SOAP) for lead and data integrations
Solid understanding of Salesforce data model, security model, and sharing concepts
Strong communication and stakeholder collaboration skills
Nice to Have:
Experience in BFSI, Lending, Mortgage, or Digital Sales domains Knowledge of Einstein Engagement, personalization, or analytics
Experience integrating third-party lead sources (web forms, mobile apps, external platforms)
Salesforce certifications (Sales Cloud Consultant, Marketing Cloud Consultant, Platform Developer)
Roles & Responsibilities
Design, implement, and support solutions across Salesforce Marketing Cloud and Sales Cloud
Configure and build end-to-end lead lifecycle processes, including:
Lead capture from digital channels
Lead scoring, routing, and assignment
Lead conversion and handoff to Sales
Implement and maintain Marketing Cloud Sales Cloud integrations using standard connectors and APIs
Build and manage Marketing Cloud components including:
Journey Builder
Email Studio
Automation Studio
Contact Builder
Develop personalized, data-driven campaigns leveraging synchronized Sales and Marketing data
Design data extensions, SQL queries, and automations to support segmentation and targeting
Collaborate with business, marketing, and sales teams to translate requirements into technical solutions
Support production issues, perform root-cause analysis, and implement permanent fixes
Ensure solutions comply with Salesforce best practices, security standards, and performance guidelines
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