Marketing Automation Lead

RESPONSIBILITIES:
Kforce has a client that is seeking a Marketing Automation Lead in Toledo, OH.

Duties:
* Partner with sales and marketing leadership to define and execute marketing automation strategy aligned to business goals
* Build strong relationships with stakeholders across Marketing, Digital, and IT teams
* Manage marketing automation platforms (Dynamics, HubSpot, Pardot, SFMC, Braze, Emarsys) to ensure proper setup and performance
* Design and execute automated campaigns across the customer lifecycle, including email, lead nurturing, and workflows
* Manage data, segmentation, list management, and data quality across automation platforms and integrated technologies (e.g., CDP)
* Analyze campaign performance, identify trends, and deliver actionable insights
* Continuously optimize campaigns to improve results and efficiency
* Collaborate with channel and content teams to deliver digital marketing strategies that communicate brand value across relevant channels
* Support lead capture and nurturing programs across digital touchpoints
* Align digital marketing execution with product priorities and business initiatives
* Deliver market-leading customer experience across digital marketing platforms
* Develop and execute marketing automation strategies with cross-functional partners
* Support key digital marketing initiatives and product priorities
* Build automated workflows including email campaigns, landing pages, and supporting assets
* Streamline processes through effective use of marketing automation tools
* Continuously improve strategies

REQUIREMENTS:
* Bachelor's degree in Marketing, Business, or related field
* 3+ years of experience in digital marketing
* 3+ years of hands-on experience with marketing automation platforms and CRMs
* 3+ years of experience with platforms like Dynamics, HubSpot, Salesforce, Pardot, SFMC, Braze or Emarsys
* Strong data management, analytical, and communication skills
* Strong understanding of CRM and marketing automation integrations
* Ability to analyze performance data and generate insights
* Experience improving marketing processes and automation effectiveness
* Data management and analysis
* Strong cross-functional collaboration, communication, and stakeholder influence skills
* Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

By clicking ?Apply Today? you agree to receive calls, AI-generated calls, text messages or emails from Kforce and its affiliates, and service providers. Note that if you choose to communicate with Kforce via text messaging the frequency may vary, and message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You will always have the right to cease communicating via text by using key words such as STOP.