Digital Marketing Manager

Description

We are looking for an experienced Digital Marketing Manager to lead and optimize online marketing strategies for our organization. This role is ideal for a detail-oriented individual with a strong ability to develop impactful campaigns across various digital platforms. The successful candidate will play a key role in driving engagement, brand visibility, and measurable business growth.
Responsibilities: Develop and implement comprehensive digital marketing strategies tailored to business objectives. Manage and optimize email marketing campaigns to increase customer engagement and retention. Oversee paid social media campaigns, ensuring impactful targeting and ROI. Analyze performance metrics using tools like Google Analytics to inform marketing decisions. Create and manage Google Ads campaigns to drive traffic and conversions. Collaborate with cross-functional teams to align marketing initiatives with overall business goals. Stay updated on industry trends and emerging technologies to enhance digital marketing efforts. Monitor and report on campaign performance, providing actionable insights for improvement. Develop strategies to enhance brand visibility across multiple digital channels. Ensure marketing content aligns with branding guidelines and resonates with target audiences.
The salary range for this position is $90,000 - $130,000. This position includes Benefits available to permanent professionals, include medical, dental, vision, PTO, holidays, 401(k), etc.. Our specialized recruiting professionals apply their expertise and utilize our proprietary AI to find you great job matches faster.

Requirements

Proven experience in digital marketing, including email campaigns and paid advertising. Strong proficiency in Google Ads and Google Analytics. Strong email channel experience; Big plus = Eloqua experience Expertise in managing paid social media campaigns across platforms. Solid understanding of performance metrics and optimization techniques. Ability to create and execute targeted marketing strategies. Excellent analytical skills to interpret data and improve campaign results. Effective communication skills for collaboration across teams. Up-to-date knowledge of digital marketing trends and tools.

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