Lead, CRM & Loyalty Marketing

Contract to Perm opening for a Lead, CRM & Loyalty Marketing professional to drive customer engagement, retention, and personalization initiatives through CRM and loyalty marketing strategies. This role will lead lifecycle marketing campaigns, manage cross-functional projects, and help optimize customer communications across multiple channels.

Required Experience:

• 4+ years of CRM and lifecycle marketing experience
• 2+ years supporting or managing loyalty programs
• 2+ years working with marketing technology platforms
• Experience managing multiple projects and cross-functional stakeholders
• Strong background in customer segmentation, personalization, and engagement strategies

Preferred Experience:

• Restaurant, hospitality, entertainment, or other consumer-facing industry background
• Experience with platforms such as Salesforce Marketing Cloud, Braze, Iterable, HubSpot, Klaviyo, or similar tools
• Experience with email, SMS, push notification, and omnichannel campaigns

Key Responsibilities:

• Develop and optimize CRM and lifecycle marketing campaigns
• Support loyalty and retention marketing initiatives
• Build personalized customer engagement strategies
• Partner with analytics, digital, and operations teams
• Manage campaign execution, reporting, and optimization efforts