Senior Manager, Content AutomationThe incumbent can be based in the following locations:Atlanta, GA USAJohannesburg, South AfricaGurgaon, IndiaMexico City, MXTheCoca-ColaCompany is evolving into a moredigital-first,data-drivenenterprise to fuel sustainable growth, increase speed to market, and unlock new sources of value. Rapid advances in technology, data, and AI create a unique opportunity to accelerate the KO system's next chapter of growth by reimagining our core competitive advantages. Building ona strong foundationof modernized infrastructure, global digital experiences, early data capabilities, and proven use cases, we are now shifting from early wins to scaled,end-to-endimpact on growth, productivity, and efficiency.
This next phase moves us from an analog world to a fully digitized one, powered by a digital growth engine that embeds data, technology, and AI into our most critical business domains. Success willrequiremore than technology implementation, it demands a strategic transformation of core capabilities, adomain-based,product-centricoperating model, and a cultural shift toward experimentation, data and technology fluency, and seamless partnership between business and digital teams.
Role OverviewThe Senior Manager, Content Automation plays a key role in advancingCoca-Cola'sdigital transformation by enabling intelligent, scalable, and efficient content creation and management capabilities across the enterprise. This role focuses on embedding automation, artificial intelligence, anddata-drivenworkflows into content ecosystems to improve speed to market, consistency, and personalization at scale.
Working within aproduct-centricoperating model, this role partners closely with marketing, public affairs and communications services, and digital product teams to modernize content supply chains. The Senior Manager will translate business needs into automated content solutions that reduce manual effort, streamline production, and enhance the impact and reach ofCoca-Cola'sbrands and communications.
This role requires a strong combination of digital product thinking, content strategyexpertise, and technical fluency toleverageemerging technologies such as generative artificial intelligence, workflow automation tools, and content platforms. Success in this role will directly contribute to enterprise priorities by increasing operational efficiency, improving content performance, and enablingdata-drivenengagement strategies across markets and channels.
What You will do for us- Design and implement content automation strategies that align with enterprise digital transformation priorities and enable scalable, efficient content production
- Partner with marketing, communications, and digital teams to reimagine content workflows using automation, artificial intelligence, and modern content platforms
- Lead the development of automated content pipelines, including content generation, versioning, localization, and distribution processes
- Integrate generative artificial intelligence tools to accelerate content creation while ensuring brand consistency, governance, and quality standards
- Define and track performance metrics to measure the impact of automated content on engagement, speed, cost efficiency, and business outcomes
- Collaborate with product and technology teams to ensure content automation solutions align with enterprise architecture, data standards, and governance
- Enable personalization at scale byleveragingdata and automation to deliver relevant, targeted content experiences across channels
- Drive adoption of content automation tools and practices through training, change management, and capability building initiatives
- Identifyopportunities tooptimizecontent operations by reducing redundancies and improvingend-to-endcontent lifecycle efficiency
- Stay current on emerging technologies and industry trends to continuously evolve content automation capabilities and practices
Requirements and Qualifications- Bachelor's degree in Marketing, Communications, Digital Media, Information Technology, or a related field
- 5+ years of experience in content strategy, digital marketing, content operations, or digital product roles with a focus on automation and scalability
- Demonstrated experience implementing content automation solutions or managing content supply chains in a digital environment
- Strong understanding of content management systems, digital asset management platforms, and workflow automation tools
- Experienceleveragingartificial intelligence, including generative AI, to enhance content creation and optimization
- Proven ability to design and improve processes that increase efficiency, reduce cost, and enhance content quality and consistency
- Strong data literacy, with the ability to define performance metrics and use analytics to inform decisions andoptimizeoutcomes
- Experience working in agile orproduct-centricenvironments withcross-functionalcollaboration across business and technology teams
- Strong stakeholder management and communication skills, with the ability to influence and drive adoption of new ways of working
- Ability to balance innovation with governance, ensuring compliance with brand, legal, and regulatory requirements
- Continuous learning mindset and passion for digital innovation, automation, and evolving content ecosystems
The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.
Agile Methodology, Business Requirements, Collaborative Leadership, Communication, Computer Programming, Configuring (Inactive), Data Analysis, Financial Processing, Information Systems, Microsoft Office, Query Language, Software Development, Structured Query Language (SQL), Systems Analysis, Systems Development Lifecycle (SDLC), Troubleshooting, Waterfall Model, Workflow Management
Pay Range:United States of America: 152,000 USD - 178,300 USD
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Location(s):United States of America
City/Cities:Atlanta
Travel Required:00% - 25%
Relocation Provided:No
Job Posting End Date:August 14, 2026
Our Purpose and Growth Culture:We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
Pay Range:United States of America: 0 USD - 0 USD
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Never miss an opportunity! Create an alert based on the job you applied for.