Marketing Strategist

Introduction:

The Marketing Strategist will play a key role in developing content strategies and customer-facing materials to support Customer Care teams and Field Outreach. This position will focus on creating top-notch customer communications that drive engagement and improve the overall customer experience.

Responsibilities:

• Develop content strategies and customer-facing materials to support Customer Care teams and Field Outreach
• Lead internal employee communications and create programs to raise coworker awareness
• Collaborate with product and program managers, Customer Experience, Customer Contact Centers, and external marketing agencies
• Utilize data analytics and insights to drive engagement and measure the effectiveness of marketing campaigns
• Implement multi-channel marketing communications campaigns that meet business goals

Requirements:

Required Skills:

• 5-7 years of experience in a creative marketing role in a corporate environment or advertising agency
• Experience in developing and implementing marketing strategies
• Strong project management skills
• Excellent communication skills and ability to collaborate with internal and external teams
• Ability to tailor messages appropriate to the target audience

Preferred Skills:

• Experience working in a regulated environment
• Knowledge of qualitative and quantitative consumer research
• Strong analytical and problem-solving skills
• Ability to work effectively in a fast-paced environment