Job Title- MARKETING CAMPAIGN ANALYST
Job Summary: The Marketing Campaign Analyst supports the development, execution, measurement and refinement of multi-channel, multi touch marketing campaigns by partnering with other analysts, data scientists, marketing specialists, marketing managers, and 3rd party data and service providers.
-Together, they will develop the requirements for marketing campaigns, create targeted segments and models, identify key metrics used to evaluate performance of campaigns, and identify opportunities to optimize marketing campaigns.
-The Marketing Campaign Analyst sets pre-campaign analytics objectives and develops audiences and targeting.
-The analyst designs, coordinates, and schedules multi-channel, multi-touch campaigns and maintains the marketing calendar.
-They will also provide comprehensive performance measurement of campaigns, perform mid-campaign adjustments and refinements, and report on return on investment and lifetime value contributions.
-The analyst will assist with the adoption of new campaign or customer relationship technologies within our digital experience platform.
Skill- Preferred Skills & Experience:
-Knowledge of SQL and Python as well as Tableau, Denodo, and/or Power Bl.
-Experience in the use of next best action, customer lifetime value or churn prediction models.
Required Skills & Experience:
-3 years of experience in marketing campaign management or a related field.
-Experience analyzing large data sets that may include structured and unstructured data.
-Experience using digital experience platform technologies including customer data platforms, CRM, marketing automation, journey orchestration, and other digital marketing tools, such as Adobe, Oracle, Salesforce, Tealium, Redpoint etc.
-Advanced Excel skills.
-Requires intellectual curiosity, problem solving ability, critical thinking, active listening, quantitative skills, high attention to detail, persuasive oral and written communications and project management skills.
-Proven execution ability with multi-channel marketing campaigns using marketing automation and campaign management tools.
-Proven ability to use reporting tools to convert data into meaningful analyses and insights.
-Proven ability to translate between business and technical stakeholders.
-Must be able to work effectively in a consensus-style environment that expects and promotes teamwork.
-Must have experience in effectively meeting deadlines on-time with a quality product.
-Must possess the ability to inspire trust and confidence and maintain a high degree of professionalism and confidentiality.
-Will work independently and collaboratively to prioritize and drive forward multiple projects.
-Must possess high personal motivation supporting a strong work ethic, flexibility, and creativity.
-Position may require occasional travel and the flexibility to work weekends and evenings as necessary.
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