Overview
Skills
Job Details
Key Responsibilities:
Implement and manage Adobe Target activities for personalization and A/B testing.
Design and configure Adobe Experience Platform (AEP) data models, schemas, and dataflows.
Develop and deploy WebSDK implementations for collecting and sending customer data.
Integrate Adobe Analytics, Target, and AEP for seamless data and experience orchestration.
Collaborate with marketing, data, and development teams to ensure smooth tag deployment and data accuracy.
Build and maintain client-side and server-side data collection frameworks.
Troubleshoot issues related to Adobe WebSDK and Target setups.
Ensure data privacy and compliance with GDPR/CCPA in all Adobe platform implementations.
Required Skills:
4 8 years of experience in Adobe Experience Cloud implementations.
Strong hands-on expertise in Adobe Target, Adobe Experience Platform (AEP), and WebSDK.
Experience with Adobe Launch / Tags, Adobe Analytics, and Audience Manager.
Strong knowledge of JavaScript, HTML, and Web technologies.
Familiarity with data layer design, event-driven architectures, and API integrations.
Understanding of customer segmentation, personalization, and journey orchestration.
Experience in debugging and testing using browser developer tools, Adobe Experience Platform Debugger, etc.