Role: Sr Web Content Management Analyst
Location: Remote
Job Duties
· Lead the development of website copy for your segments that reflects Blue Cross NC’s brand, tone of voice and position in the market while following web content guidelines and ADA compliance standards
· Collect input from multiple sources and usher content through the review process with business stakeholders to ensure timely web delivery
· Apply design thinking and UX principles to page authoring and initiate intake discussions for net-new components and component enhancements with the Experience Design team
· Uphold an enterprise content governance model and editorial publishing process by consistently providing clear and actionable edits to your peers to ensure content is up-to-date, relevant, valuable to our business segments, and produced in a timely manner
· Lead the analysis of content performance for your segments by continuously monitoring KPIs through Customer Journey Analytics, customizing dashboards, and identifying gaps
· Drive organic traffic and engagement optimization for your segments by implementing SEO best practices into content creation and working with SEO resources to iterate on SEO strategy
· Assemble quarterly content audits for your segments to ensure consistent content quality, timeliness, and maintenance
· Hiring Requirements
Bachelor's degree or advanced degree (where required)
· 5+ years of experience in related field.
· In lieu of degree, 7+ years of experience in related field.
· 3 years’ experience writing content for regulated industries with both B2B and B2C audiences
· 2 years web content management system platform experience
· Experience or certifications in W3C and ADA compliance guidelines, SEO best practices, design thinking, and basic UX principles
· A portfolio of samples or case studies to show what content challenges you’ve tackled in your career thus far
· Initiative and the ability to self-start and self-lead
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