Marketing Data Analyst

Hybrid in Milwaukee, WI, US • Posted 2 hours ago • Updated 2 hours ago
Full Time
No Travel Required
Hybrid
Depends on Experience
Fitment

Dice Job Match Score™

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Job Details

Skills

  • Marketing Analysis
  • marketing campaigns
  • Google Analytics
  • Adobe Analytics
  • Python
  • marketing performance
  • Marketing Analytics
  • Marketing Analyst
  • SQL

Summary

Key Responsibilities
  • Analyze multichannel marketing campaigns across paid media, paid search, social, email, and web.
  • Evaluate campaign and marketing performance to identify trends, opportunities, and areas for optimization.
  • Translate complex data into clear, actionable insights and recommendations.
  • Partner with media, creative, account management, strategy, and other teams to develop measurement strategies and learning agendas.
  • Use SQL and relational databases to extract, analyze, and interpret marketing and business data.
  • Develop custom analyses using Python or R.
  • Build and maintain dashboards and visualizations using Tableau and/or Power BI.
  • Utilize digital analytics platforms such as Google Analytics/GA4 and Adobe Analytics to evaluate digital performance.
  • Support communications mix strategies, digital tagging, tracking, and monitoring.
  • Identify analytical opportunities that can improve client performance and business outcomes.
  • Conduct performance analysis, segmentation, trend analysis, and other ad hoc analytical projects.
  • Present analytical findings and recommendations to internal teams and clients.
  • Collaborate with cross-functional teams to define business questions, analytical approaches, and success metrics.
  • Support account strategy through data-driven insights and performance recommendations.
  • Help establish best practices for marketing measurement and performance analytics.
  • Stay current with marketing technology, analytics tools, emerging methodologies, and industry practices.
  • Manage multiple analytical projects and priorities across clients and marketing channels.
Required Qualifications
  • Bachelor's degree in Mathematics, Statistics, Marketing, Computer Science, Economics, Business, or a related field, or equivalent combination of education and experience.
  • Strong hands-on experience with SQL and relational databases.
  • Experience using Python or R for data analysis.
  • Experience with Tableau and/or Power BI.
  • Experience with digital analytics platforms such as Google Analytics/GA4 or Adobe Analytics.
  • Strong understanding of marketing analytics and campaign performance measurement.
  • Experience analyzing data across multiple marketing or digital channels.
  • Ability to translate technical findings into clear business insights and recommendations.
  • Strong analytical, problem-solving, and critical-thinking skills.
  • Excellent written and verbal communication skills.
  • Ability to collaborate effectively with marketing, media, creative, strategy, and client-facing teams.
  • Strong organizational skills with the ability to manage multiple priorities.
Employers have access to artificial intelligence language tools (“AI”) that help generate and enhance job descriptions and AI may have been used to create this description. The position description has been reviewed for accuracy and Dice believes it to correctly reflect the job opportunity.
  • Dice Id: 91172532
  • Position Id: 9096386
  • Posted 2 hours ago
Contact the job poster
AM

Abhishek Mishra

Recruiter @ SCMInnovators LLC
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