Growth Marketing Manager

Title: Growth Marketing Manager – Autodesk Forma
Location: Remote, quarterly travel, cover EST-PST
Duration: 3 Months Contract with possibility of extension

Job Description:

• Seeking a Growth Marketing Manager to accelerate growth within Autodesk Forma through product-led growth (PLG) strategies and AI-powered execution. 
• This is an individual contributor contract role on our Digital Growth team. You will optimize monetization journeys that guide customers from entry-level and self-serve offerings toward higher-value solutions across the Forma Industry Cloud, with a focus on construction. You will apply a scientist's mindset to growth: forming hypotheses, running structured experiments, interpreting behavioral data, and scaling what works. 
• This role requires fluency in leveraging AI-powered workflows and tools to accelerate progress toward business goals. You will be expected to use AI to enhance experimentation velocity, streamline analysis, improve personalization, and increase operational efficiency including designing automated workflows and building or managing AI agents to support growth initiatives. 
• Working cross-functionally with Product, Analytics, Lifecycle Marketing, and eCommerce teams, you will help evolve our Product Qualified Lead (PQL) motion for Forma customers ensuring that product engagement signals translate into relevant, timely, and data-informed growth actions. 
• This is a high-impact, high-ownership role for someone who thrives in fast-paced environments, embraces AI as a force multiplier, and is motivated by building scalable growth engines under ambitious timelines.

Responsibilities:

• Define and optimize the Forma growth funnel — from acquisition and activation through expansion, cross-sell, and upgrade 
• Design and execute rapid experimentation programs across onboarding, in-product messaging, lifecycle communications, and eCommerce touchpoints 
• Translate product usage data and behavioral signals into prioritized growth hypotheses and test plans 
• Partner with Product and Analytics teams to identify high-intent engagement signals and strengthen the Product Qualified Lead (PQL) motion 
• Analyze experiment results and funnel performance to generate actionable insights and inform investment decisions 
• Support development of targeted messaging and lifecycle content aligned to customer stage, usage behavior, and expansion opportunities 
• Partner with Analytics to build dashboards and reporting frameworks that track activation, conversion, expansion, retention, and monetization impact 
• Quantify opportunity size and expected business impact to prioritize initiatives effectively 
• Leverage AI-powered tools and workflows where applicable to improve experimentation velocity, personalization, and operational efficiency 
• Manage cross-functional growth initiatives end-to-end, ensuring alignment, accountability, and timely delivery 

Requirements:

• A track record of running structured experimentation programs (A/B, multivariate, rapid-test frameworks) with real hypotheses, metrics, and outcomes you can speak to concretely 
• Growth marketing experience where you owned funnel outcomes — not demand generation, campaign management, or top-of-funnel lead volume as the primary measure of success 
• Strong analytical instincts and fluency using behavioral and performance data to make decisions 
• Demonstrated ability to work cross-functionally with Product, Analytics, and engineering partners, and to make progress without formal authority over them 
• Working fluency with product-led growth (PLG) principles and lifecycle strategy 
• Hands-on comfort using AI tools to accelerate analysis, content, and workflow 
• Strong project management and clear communication 

Nice to Have:

• Experience driving growth in construction tech, AECO, or other complex B2B SaaS verticals 
• Familiarity with a Product Qualified Lead (PQL) motion 
• Hands-on experience with product analytics and experimentation platforms 
• Experience with marketing automation, segmentation, and personalization 
• Background in B2B SaaS, digital commerce, or subscription models