Marketing Analyst/Marketing Specialist (junior)

Job Title: SFMC Marketing Automation Specialist

Location: Remote(USA – who can work without sponsorship)

Duration: 12+ months (long term)

Job Description

We’re seeking a strategic and results-driven Marketing Cloud Specialist to join our digital marketing team. This role is focused on designing, building, and executing data-driven campaigns using Salesforce Marketing Cloud, with a strong emphasis on journey orchestration, audience segmentation, and campaign performance optimization. You’ll collaborate across teams to deliver personalized customer experiences and drive measurable engagement.
Key Responsibilities
• Journey Building: Create and manage automated customer journeys using Journey Builder to deliver personalized, multi-step experiences across email, SMS, and other channels.
• Campaign Execution: Design, build, and launch multi-channel marketing campaigns using Email Studio, Automation Studio, and related SFMC tools.

Required Skills and Qualifications
• 2–4 years of hands-on experience with Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio)
• Strong understanding of Salesforce CRM and its integration with Marketing Cloud
• Experience with audience segmentation and dynamic content personalization
• Familiarity with AMPscript and SQL for advanced personalization and data queries
• Knowledge of email marketing best practices, deliverability, and compliance
• Strong attention to detail and ability to manage multiple projects simultaneously
• Excellent communication and project management skills

Preferred Qualifications
• Salesforce Marketing Cloud Email Specialist certification (or willingness to obtain within 6 months)
• Experience with Salesforce Data Cloud for audience enrichment and real-time personalization
• Familiarity with marketing analytics tools and dashboards
• Basic HTML/CSS skills for email customization