Salesforce Marketing Cloud (SFMC)

Role - Salesforce Marketing Cloud (SFMC)
Location - Coppell, TX OR Pleasanton, CA

Key Responsibilities 1. Platform Leadership & Governance

• Lead end-to-end implementation of Salesforce Marketing Cloud across multiple business units.
• Oversee platform governance, roadmap, adoption, and scalable architecture.
• Establish best practices around platform usage, security, compliance, and data retention.

2. Solution Design & Technical Implementation

• Architect SFMC solutions including Email Studio, Journey Builder, Automation Studio, Contact Builder, Personalization Studio
• Design and implement automation workflows, personalized campaigns, preference centers, and multi-channel journeys.
• Build and optimize data models, data extensions, and segmentation logic.
• Develop customizations using AMPscript, SQL, APIs, and integrate with Salesforce CRM and external systems.
• Set up and monitor SFMC connectors and data synchronization processes.

3. Cross-Functional Collaboration

• Partner with marketing, sales, data, and IT teams to translate business requirements into technical solutions.
• Guide internal and external development/support teams.

4. Quality Assurance & Optimization

• Manage testing cycles (UAT, regression, performance testing) and ensure high-quality platform delivery
• Lead deliverability monitoring, including IP reputation, authentication, and bounce management.
• Interpret Marketing Cloud Intelligence analytics for continuous optimization.

5. Team Leadership & Enablement

• Lead and mentor SFMC developers, consultants, and specialists.
• Provide technical guidance, documentation, and training to stakeholders and end-users.
•  

Required Skills & Qualifications
Technical Skills

• 5+ years handson experience with Salesforce Marketing Cloud.
•  
• Expertise in Email Studio, Journey Builder, Automation Studio, Contact Builder.
•  
• Strong SQL, AMPscript, HTML/JavaScript, API development skills.
•  
• Experience with Salesforce CRM integration and data pipelines.
•  

Leadership & Strategy

• 2+ years of team lead or technical leadership experience.
•  
• Ability to translate business needs into scalable marketing automation solutions.
•  

Preferred Certifications

• Salesforce Marketing Cloud Consultant
• Salesforce Email Specialist
• Salesforce Marketing Cloud Develope